Job Description

JOB DESCRIPTIONS

Storytelling, Digital & Social Media Marketing

Formulate, execute, manage, and coordinate social media strategies across platforms (IG, FB, TikTok, Xiaohongshu, YouTube, etc.).

Create and oversee content calendars, posting schedules, and content production (visuals, copy, videos, etc.).

Analyze social media performance using analytics tools, and refine content for community engagement and reach.

Keep tabs on social media channels for engagement and trends.

Strategize and run social media ads, Google Ads, and other paid media strategies.

Address messages, comments, and queries in a timely and professional manner.

Capture live event moments for social sharing, and assist with taking photos/videos during events and mall activities.

Advertising & Promotions

Oversee media planning and purchasing for digital, print, outdoor, and radio channels as needed.

Collaborate with creative agencies or freelancers to design compelling campaign creatives.

Keep an eye on campaign performance, evaluate promotional impact and ROI; compile post-campaign reports and insights.

Support the execution of promotional campaigns and seasonal marketing initiatives.

Aid in the creation of marketing materials such as posters, buntings, and flyers.

Hand out promotional materials and refresh display points around the location.

Public Relations & Media Relations

Foster and keep solid connections with media, influencers, bloggers, and content creators.

Circulate press releases, articles, and PR content.

Coordinate press conferences, interviews, media events, and track coverage.

Keep an eye on media coverage to make sure the brand image matches the corporate identity.

Marketing, Branding & Communication

Ensure that all marketing and communication materials are in line with the brand identity and guidelines.

Keep the tone, voice, and messaging uniform across all digital and public platforms.

Assist in crafting internal communications materials, stakeholder updates, and newsletters.

Provide support for internal communications and tenant relations content as needed.

Aid in planning and running marketing campaigns on all platforms.

Develop creative briefs and coordinate with designers/creatives to generate marketing materials.

Aid in monitoring the marketing budget and reporting on campaign results.

Events, Activations & Campaign Support

Facilitate and support in-house events, on-ground activations, seasonal campaigns, cultural programs, and partner collaborations.

Assist in creating marketing and PR collateral for events (such as banners, digital signage, invites, etc.).

Work hand-in-hand with the event team, creatives, and partners for event promotions and campaigns.

Aid in the planning and coordination of marketing and promotional campaigns.

Monitor the inventory of promotional materials and manage their distribution.

Internal & Tenant Liaison

Collaborate with the leasing team and tenants for joint promotions or events.

Refresh tenant listings and directories as needed.

Administration & Reporting

Develop and sustain marketing databases, reports, and schedules.

Keep an eye on expenses, quotes, invoices, and support procurement efforts.

Carry out basic market research or gather customer feedback as required.

Maintain the organization of marketing documents, artwork archives, and vendor details.

Perform all other duties and tasks as assigned

QUALIFICATIONS

Bachelors Degree in Mass Communication, Marketing, Digital Media, PR or related field. Fresh graduates in any disciplines are encouraged to apply.

EXPERIENCE REQUIRED

Minimum 2-3 years experience marketing communications or in a similar role.

SKILLS REQUIRED

Excellent communication & interpersonal skills. Creative, innovation thinker, digital savvy, a natural storyteller, strong sense of brand engagement.
Job Type: Full-time

Pay: RM2,800.00 - RM4,200.00 per month

Benefits:

Additional leave Health insurance Maternity leave Opportunities for promotion Parental leave Professional development
Work Location: In person