Ai & Crm Marketing Analyst (junior/ Senior)
Kuala Lumpur, M14, MY, Malaysia
Job Description
Job Scope / Responsibilities:
CRM & Data Management
Manage and maintain the company's CRM system to ensure accurate customer data and segmentation. Analyze customer behavior and engagement patterns to optimize marketing strategies.
Expand the CRM user base in Malaysia and drive customer adoption.
AI & Marketing Automation
Leverage AI tools to improve targeting, personalization, and predictive analytics in marketing campaigns. Develop and implement EDM campaigns using automation platforms to drive customer engagement and retention.
Campaign Analysis & Optimization
Monitor and report on the performance of email, EDM, and CRM-driven campaigns. Use analytics insights to recommend improvements and optimize ROI.
Strategy & Collaboration
Collaborate with marketing, sales, and product teams to align campaigns with business objectives. Provide data-driven insights to support decision-making for customer acquisition and retention initiatives.
Innovation & Best Practices
Keep up-to-date with emerging AI, EDM, and CRM technologies and trends. Suggest innovative solutions to improve marketing efficiency and customer experience.
Requirements / Skills (Optional to include):
Strong understanding of AI applications in marketing and CRM systems. Experience with EDM platforms Analytical mindset with proficiency in data analysis and reporting tools. Excellent problem-solving, communication, and teamwork skills.
Job Type: Full-time
Pay: RM3,500.00 - RM4,500.00 per month
Benefits:
Maternity leave Opportunities for promotion Parental leave Professional development
Experience:
CRM software: 1 year (Preferred)
Language:
Mandarin (Preferred)
Work Location: In person
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Job Detail
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Job IdJD1313879
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKuala Lumpur, M14, MY, Malaysia
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EducationNot mentioned