Analyst, Field Marketing (Fresh Graduate 2023)
Job Summary
The segment Field Marketing Manager (FMM) is the BU's core marketing connection point to the Sales Force. They are the front line to plan and deliver local segment-based sales enablement activities. Utilize marketing analytics from CoC to guide their work including but not limited to sales pipeline, customer insights, financial attainment, sales play effectiveness, sales training effectiveness are all elements that help FMMs determine what actions are needed. FMM's use their marketing expertise to guide content related to the sales force including training, sales tools, sales guides, and customer facing material.
Field marketing are the expert of the customer solutions supporting their strategy and resolving pain point for the segment responsible. FMMs are generalist across CS products working together with larger CS resources for specific product expertise. FMMs do not develop independent plans. FMMs gear their sales enablement work to drive growth based on country cycle strategists and CoC's plan. FMM's rely on the CoC to provide the deeper product level marketing insights as consumers of analytics to guide their programs.
Join us to do the best work of your career and make a profound social impact as Analyst, Field Marketing in Bayan Lepas, Penang.
Responsibilities
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