Job Description

APAC Paid Media Planner



Your Job:

You\xe2\x80\x99re not the person who will settle for just any role. Neither are we. Because we\xe2\x80\x99re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you\xe2\x80\x99ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

We are seeking a strong and motivated APAC Paid Media Planner to help create industry-leading paid media capabilities within Kimberly Clark. In this role, you will have the vision to shape the future of media strategy for Kimberly Clark and drive it to become a key catalyst for business and marketing transformation.

You will be a member of the APAC Digital Centre of Excellence (DCOE) team, and will serve as the key link in developing the strategy and seamless integration across paid, earned, shared, owned media and commerce to drive data driven marketing initiatives with K-C brand teams, digital teams, and media partners. This role is critical in partnering with internal and external stakeholders, to connect brand and retail media strategies/investments and increase the effectiveness of our ability to reach, engage and convert the consumers.

You will partner with internal and external stakeholders, to connect brand and retail media strategies/investments and increase the effectiveness of our ability to reach, engage and convert the consumers.

Further Accountabilities Include but not limited to:

Lead Media Planning and Campaign Performance \xe2\x80\x93 Partner with media agency for centralizing media planning and buying execution. Monitor campaign performance and translate data into actionable insights and recommendations to markets. Influence markets in applying recommendations and best practice to future campaigns.

Improve Paid Media Planning Process - Ensure best practices, media mandatories, guidelines and principles are followed by both the brand marketers and the media agency. Contribute strategically to QBRs and campaign reporting processes.

Optimise Biddable Media Buying and Campaign Performance \xe2\x80\x93 Partner with media agency for centralizing media buying execution. Monitor performance and translate data and activity into actionable insights and recommendations to markets. Support scaling the buying model to other countries where appropriate.

Drive test & learn agenda, media personalization- Partner with KC\xe2\x80\x99s media agencies and other partners to define a future roadmap for personalized media on audience targeting, creative testing, 1PD usage and optimization. Drive test and learn agenda across markets to continuously evaluate and incorporate improvement opportunities to drive media performance. Develop case studies, templates and best practice toolkits in order to share insights and empower markets.

Lead paid media dashboard, Ad tech, naming convention and taxonomy \xe2\x80\x93 Partner with data analytics team to develop paid media dashboard, ensure proper tracking of all campaigns, deep dive data to gain insights. Point of contact and owner of ad accounts and social media governance needs. Support implementation of new ad tech across markets where appropriate. Work with global teams and media agencies to standardize naming convertion and taxonomy.

Media Agency Relationship Management - Design the ways-of-working, systems and processes by which the media agency works with KC. Support the Paid Media Transformation Manager to agree on performance KPIs with the media agency and leads assessment and evaluation. Continually give feedback to the media agency on their performance, based on actual results, observed behaviours and feedback from brand teams.

In your role, you\xe2\x80\x99ll help us deliver better care for billions of people around the world. It starts with YOU.

About Us:

People have looked to Kimberly-Clark brands for more than 150 years and today we\'re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose. Driven by You.

About You:

You\xe2\x80\x99re driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You will have a deep understanding of APAC media landscape (online, offline), dynamics of major media publishers and other media parties across markets (ANZ, CN, KR, ASEAN, ID, IN).

With this, you bring forward solid experience across media within a CPG or media agency for planning and buying (min 5 years\xe2\x80\x99 experience) together with experience in regional media management role and eCommerce in portal and out portal media platforms.

Experience in Media Buying on tech platforms especially Google, Meta, TikTok will also be highly regarded. Your exposure or experience across regional \xe2\x80\x93 Korea and China will be an advantage to allow a great understanding of the requirements of the role.

You will have experience in process or continuous improvement projects together with excellent inter-personal and communication skills which are necessary to maintain good working relationship with senior management and other functions within KC.

Your excellent written and verbal communications along with strong problem solving & influencing skills will support you in achieving your goals in this role.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we\xe2\x80\x99re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you\xe2\x80\x99ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

What\xe2\x80\x99s on offer:

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

To Be Considered:

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - .

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as \'World\'s Best Employer\' 2021, 2022!

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role\xe2\x80\x99s country only. K-C will not provide relocation support for this role.

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Primary Location Malaysia - Petaling Jaya

Additional Locations North Sydney Office

Worker Type Employee

Worker Sub-Type Regular

Time Type Full time

Kimberly-Clark