Assistant Brand Manager
Kuala Lumpur, Malaysia
Job Description
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LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world\xe2\x80\x99s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.
Your Responsibilities:
Your Responsibilities:
- Strategize, plan, manage and execute all marketing plans and activities to meet the goals and objectives of the brand/s and the company.
- Ongoing review and evaluation of brand/s business performance to ensure achievement of monthly and annual sales targets and to uphold the positioning/ranking of the brands in its distribution.
- Effectively communicate the unique selling propositions of the brands in all brand communications strategies to build brand desire and that will resonate with target markets. Innovate and spearhead creative marketing activities and initiate suitable co-marketing tie-ups to create more business opportunities for the brands
- Organize and plan all product launches, activities or events and prepare the relevant marketing tools and mechanics - to be in line with the brand image and strategy, as well as to achieve set sales targets.
- Manage and liaise with Editors/Beauty Editors, contractors and partners on the planning and execution of all communication and promotional campaigns.
- Create and ensure consistent and impactful visual merchandising displays at all brand point of sales i.e. department stores and all other appointed retailers
- Responsible for the overall P&L of the brand/s up to Product Contribution and relevant KPIs encompassing effective management of stock holding and set A&P budget.
- Compile and review competitors\xe2\x80\x99 marketing activities periodically, as well as ongoing collection of market data, trends and information, for analysis of the brand/s competitive performance and decision making.
- Create and maintain strong working relationships with the principals of the brand/s and the retail stores management, representing the company in business negotiations and tie-ups
- Lead, coach and guide direct reports to develop strong brand knowledge, marketing and business capabilities and inculcate team working spirit.
- Initiate and coordinate ad-hoc corporate assignments, where required.
- Net Turnover total brand/brand group in alignment with the company and principal
- Mix of channel in alignment
- Retail sales mix and growth in alignment according with or without launches
- Effective A&P
- Product Contribution level in alignment
- 5% (of Net Sales target) generated in PR value
- Inventory & forecast level in alignment
- Have a tertiary qualification or equivalent combination of relevant working experience that will allow the successful performance of job expectations.
- Have at least three (3) years of distribution / brand management experience, preferably in luxury consumer goods / FMCG / Beauty industry in product management and / or product marketing experience.
- Have experience analyzing and reporting on marketing activities, in particular analyzing ROI from campaigns and lead nurturing.
- Have a good interpersonal, verbal and written communication skill to drive tasks to completion.
- Are positive and professional attitude and ability to thrive in a fast paced, growing business.
- Have experience with Ms. Excel required, familiarity with CSV files.
- An open and massively friendly work environment full of ambitious and skilled people who love what they do and do what they love.
- Lots of challenges, fast-pace, opportunities to develop yourself and fun times.
- Committed executive team to support your best performance
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Job Detail
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Job IdJD930247
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationKuala Lumpur, Malaysia
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EducationNot mentioned