Job Description

ROLES & RESPONSIBILITIES Responsible for planning to delivery of brand activities that are in line with agreed global/regional/local band strategies for both Malaysia and Singapore. Measure and report brand and campaign performances against targets, revenues, and plans. Evaluate brand image and awareness and ensure ad placement relevancy with optimum ROI in media buy. Conduct market analysis via available tools, trade visits or digital content and be proactive and reactive to consumer and market trends. Plan and implement marketing and promotion plans to meet revenue targets. Manage launch of new products and ensure every stage of the launch process is seen through with efficiency and timeliness. Track engagements for current digital assets and collaborate with digital agency to consistently develop plans for improvement. Ensure all customer complaints from various platforms are resolved. Track brand expenditure and ensure all payment processes are seen through end-to-end in timely manner. Ensure all plans be it campaign, or new product launches are communicated and planned effectively with key accounts, trade marketing and sales team. Review effectiveness of brand events and sampling activities and propose plans for improvement and better results. Work closely with PR to ensure optimum coverage for brand related activities. REQUIREMENTS University Degree in Marketing, Business, Economics or any related fields Minimum 3 years working experience in brand marketing Strong demonstrable writing, researching and computer skills. Strong interpersonal and relationship skills. Excellent communication and presentation skills Experienced in project management Knowledge in retail audit software is an advantage.

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