Develops, implements and monitors plans towards the achievement of secondary sales targets (MT/GT ISM) and tertiary accounts.
Responsible for achievement of sales targets of the assigned distributors.
Manage Trade Promotional Budget, maximize sales and manage the allocated Trade Fund to generate the desired profitable sales mix
Account receivables management
2. Strategic Business Execution and Distribution
Optimize KC Reach / Coverage to ensure effective \xe2\x80\x9cRoute to Market\xe2\x80\x9d for respective territory.
Achieve coverage, call/day, and effective call (productive call) targets; establish work plan and monitor achievement.
Ensure flawless execution in line with strategic business priorities such as speed to market and major consumer program initiatives. Strong brand presence in trade.
Develop and implement distributor(s) and/or customer business plan in alignment with the area\xe2\x80\x99s strategic Sales, Marketing and Category plan.
3. Consumer/Shopper/Customer (POP)
Execute Category Plan, Trade activities / Promotion Plan in specific GT channel and secondary MT customers where applicable.
Analyze promotions in order to understand competitive activities in the customers and maximize efficiency of promotions.
Provide insights on market intelligence and provide recommendations.
4. Customer Management
Implement Customer\xe2\x80\x99s Trading Term and Business Plan.
Manage relationship with assigned distributors / customers with an emphasis on developing new business opportunities.
Recommend specific channel/customer insights to address market specific needs.
5. Organization Development
Coach and build team\xe2\x80\x99s capability and competency.
Responsible for own self development plans.
Actively participate in the GPM process to support KC\xe2\x80\x99s plan to drive a high-performance culture.
Review the Compensation & Benefits for the 3rd party distributor sales team.
Qualifications & Experience
Minimum 1-3 years sales experience required in FMCG.
Minimum Bachelors degree/Diploma
Strong knowledge of retail environment and dynamics