Job Description

Prudential\'s purpose is to help people get the most out of life. We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people\'s career ambitions. We pledge to make Prudential a place where you can Connect, Grow and Succeed.

Content Marketing is a key strategy for our PR and Digital Marketing efforts at Prudential Assurance Malaysia Berhad (PAMB) to engage with our target segments, drive consideration for protection and our solutions, and to reinforce our position as a leading insurer in Malaysia.

This role requires close collaboration between the Digital Marketing and Corporate Communications teams to develop, implement and execute content strategies, primarily but not limited to the digital space.

As we are constantly raising the bar, we require a candidate who is passionate about brand building, content creation and maximises ROI through a robust media and social plan and/or through media relations.

This role will be supported by the respective Leads in Digital Marketing and Corporate Comms.

In summary, it\xe2\x80\x99s about the right message delivered to the right people, at the right time.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Content Marketing

• Brand custodian of our content strategy with strong understanding of our target segments \xe2\x80\x93 behaviour towards health, wealth and protection.
• Identify, negotiate, and collaborate with potential content partners (media owners, new outlets, lifestyle sites, KOLs, etc) who\xe2\x80\x99s the right brand fit and support our campaign priorities.
• Develop fresh, insightful content angles and leverage on topical trends to drive meaningful engagement
• Brainstorm content ideas to support our brand, product, and H&P campaigns
• Edit, proofread, provide constructive feedback, and ensure quality control before content publishing, working alongside various PICs.
• Grow and maintain strong relationships with existing and potential partners
• Manage content distribution to both internal and external stakeholders
• Timely and cost-effective delivery against content calendar

Corporate Comm

• Monitor media coverage for PAMB and main competitors and develop pro/re-active PR activities to ensure PAMB\xe2\x80\x99s dominance in PR SOV.
• Build and strengthen media relations for PAMB for content partnership, media pitching, media visits/drops and dissemination of press releases.
• Manage special projects such as Funds Initiatives or other projects assigned

JOB SPECIFICATION (requirements)

Qualifications

• Degree in Mass Communication / Media Studies / Public Relations or equivalent
• Exhibit strong interpersonal skills, project management skills, creativity, critical thinking, problem-solving and teamwork
• Enthusiastic and interested in expanding understanding of the new media and advertising landscape

Experience

• Minimum 3 years working experience in similar responsibilities.

Knowledge

• Strong proficiency in English and Bahasa Malaysia (written & verbal)

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with special requirements.

Prudential