Assistant Manager Consumer Marketing Services (prepaid)

Malaysia, Malaysia

Job Description


Job Summary
Responsible for ideating, developing and executing effective marketing campaigns independently for Telco services to drive brand awareness and conversion.

  • Plan, coordinate and execute effective end-to-end Go-To-Market (GTM) strategy to effectively meet marketing objectives and manage all touch points effectively.
  • Communicate brand strategy and shape product positioning message across campaigns.
  • Tracking, measuring and reporting on the performance of all marketing campaigns with actionable insights and optimisation.
  • Analyse market trend and identify key growth opportunities and deep understanding of consumer behavior.
  • Manage marketing calendar, end-to-end responsibility for allocated marketing budgets, processes, promotional calendar and performance tracking to ensure all launch and marketing plans are aligned with key business KPIs and timelines;
  • Take lead in promotional activities (key person to deal with product/consumer business team, and agencies)
  • Establish and improve day-to-day operations to achieve optimal efficiency.
  • Good sense of data analysis, able to polish all sources of raw data into powerful consumer insights, and develop effective communications strategy based on the insights.
Job Requirements
  • Bachelor Degree preferably with a focus in Marketing, Advertising & Promotion or Business Admin.
  • 4-5 years of experience in coming up with Marketing Plan and executing integrated marketing campaigns/GTM activities in fast-paced technology-led industry.
  • Able to understand and analyse market trend in detail by studying internal and external data.
  • Strong communication skills with excellent influencing and networking ability.
  • Efficiency in executing ad hoc and fast turn over campaigns.
  • Creative and detailed. Analytical, agile and responsive to change.
  • Excellent knowledge especially on digital media planning and buying, campaign management and brand marketing.

U Mobile

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD905697
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Malaysia, Malaysia
  • Education
    Not mentioned