Generate demand plans for assigned brands, ensuring alignment with business objectives.
Validate brand cluster demand trends and key sales driver assumptions, entering accurate inputs into forecasting systems for effective modeling and analysis.
Conduct monthly reviews of demand trends and sales driver assumptions to ensure the accuracy and reasonableness of demand plans across multiple aggregation levels, factoring in different sales channels.
Maintain robust demand plans by optimizing the use of statistical forecasting models and incorporating relevant sales drivers for assigned brands at the Cluster levels.
Ensure timely adjustments based on emerging sales trends, with a particular focus on new product launches and market fluctuations.
Forecast Alignment:
Ensure a comprehensive view of demand across both Basic and New SKUs.
Facilitate Brand Consensus meetings, providing insights into demand trends, validating sales driver assumptions, and sharing scenario planning based on risk and opportunity assessments.
Facilitate and Coordinate the gap management process to address variances between demand plans, supply plans, and Latest Estimates (LE) and capturing major differences as part of risk and opportunity management.
Implement a standardized process for sales driver reviews, ensuring the most accurate and current market intelligence is integrated into the demand plans.
Interface with Brand General Managers and DP Sr. Manager (as needed) to resolve demand imbalances and shape demand, particularly in scenarios of constrained supply.
Prepare detailed reports, scenarios, and recommendations to support IBP on a monthly basis, and provide insights to the IBP as needed.
Collaborate with brand/commercial teams to manage and shape demand if/when required.
KPI & Process Improvement Management:
Oversee the management of key demand planning metrics such as WFA, Bias, Attainment and FVA for the assigned brands.
Propose improvement plans and look for opportunities to enhance WFA performance by optimizing the adoption of statistical forecasting and sales drivers, conducting root-cause analyses to address gaps
Requirements
Bachelor Degree in Business, Supply Chain or others
* 5 relevant working experience
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