Job Description

Scope of Responsibilities a) Spearhead and drive digital strategies, digital sales and marketing plans and digital touch point for all platforms to generate leads for sales conversion. b) Market research, gather and analyzes data on competitors project and property trend. To provide insight and recommendations to support decision-making, product development and pricing. Primary Duties a) Drive AYER\'s digital marketing strategies and tactical deliverables with innovation, technology driven platforms and initiatives to ensure proper and optimal execution of digital marketing plans. b) Create and manage plans to identify the digital marketing mix, placements and campaigns that will drive traffic for sales and marketing as well as other departments\' requirements within the group eg: monthly digital marketing calendar initiatives and track the impressions, leads, shares for measurement of effectiveness. c) Tap into new digital marketing categories (social media, APP, loyalty program, Video, QR code, e-online registration platforms, e-surveys etc) to enhance customer value proposition and to drive traffic to AYER\'s sites and footfall to sales and marketing, social, CSR events. d) Increased adoption of digital technologies to build and enhance data-led initiatives, strategies and ideas on complementing offline and online methods to build good sales results, brand building and sustainability of AYER\'s digital marketing initiatives e) Coordinate, manage and work with external creative and digital agencies, influencers as well as internal teams in the creation of content for all digital platforms including website, social media channels, mobile App and loyalty programs and other digital assets. f) Work with sales & marketing team to identify KPIs pre-launch and conduct post analysis to measure and track digital and social ROI. g) Manage and understand competitors digital initiatives to map out and plan digital strategies for effective market outreach, strong customer focused initiatives and results driven deployment of plans with a focus on desired outcomes and objectives. h) Design and produce compelling content for various marketing channels, including social media, websites, blogs, email campaigns and other marketing collaterals. i) Provide comprehensive market research through online research, sales gallery visits or other necessary action needed. To ensure the data provided is accurate and as per company standard. j) Assist in sales from time to time. k) Any other relevant scope and assignment deemed necessary by the management Minimum Requirements A recognized bachelor\'s degree in PR, journalism, business, marketing or design course/degree/diploma. Minimum 5 years of relevant digital marketing experience and role in in-house or agency working environment preferably real estate or property development industry. Candidates with hands-on experience in managing website, social media and mobile App development and content has an added advantage

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