Job Description

If you are looking to excel and make a difference, take a closer look at us...
To drive the growth and engagement of our digital banking platforms. This role is crucial for developing and executing strategic marketing initiatives that attract new digital users, enhance customer engagement with the bank's digital banking platform and its features, and contribute to the bank's digital leadership.
Functional (job responsibilities)
1. Digital Engagement & User Acquisition:

• Develop and manage ongoing customer communications to raise awareness of the bank's digital banking platforms, its digital services and features and foster sustained user engagement.
• Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at:

o Driving digital user acquisition for the bank's digital banking platforms.
o Increasing user engagement by promoting the usage of services and features within these platforms.
2. Campaign Strategy & Execution:

• Prepare detailed proposals and business cases, including objectives, strategies, mechanics, and budget recommendations, to secure approval for marketing campaigns and initiatives.
• Collaborate closely with the Website and UI/UX teams to optimize the user experience and journey for Connect user onboarding, product sales, and ongoing engagement within the digital banking platform.

3. Performance Measurement & Optimization:

• Ensure all digital journeys for existing and new services/features are accurately tagged with Adobe and/or Google Analytics.
• Utilize analytics data to track and monitor performance, identify areas for improvement, and make data-driven decisions on enhancements or fixes required to optimize user experience, onboarding, and acquisition efforts.
• Monitor and ensure that platform and campaign performance targets are achieved as per established Key Result Areas (KRAs).

4. Reporting & Collaboration:

• Work with Data Analytics team and junior team members to prepare comprehensive performance updates and reports for all marketing and acquisition activities.
• Collaborate effectively with diverse internal stakeholders, including but not limited to Branches, Product Teams, Product Support, Development Team, UI/UX Team, IT, and Group Marketing, to ensure seamless campaign delivery and achievement of KRA targets.

5. Market Intelligence & Opportunity Identification:

• Conduct thorough market research with relevant stakeholders to gain actionable insights. This includes identifying new opportunities, deepening understanding of customer needs, and analysing competitors' strengths and weaknesses to inform the development of winning initiatives, offers, products, and services.

About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.

Skills Required