Job Description

\xc2\xb7 Strategy Development:

• Assist in developing integrated marketing communication plans aligned with brand objectives and market trends.

• Collaborate with senior management to define marketing strategies and tactics.

\xc2\xb7 Content Creation and Management:

• Create compelling content for various marketing channels, including digital platforms, print materials, and promotional campaigns.

• Coordinate with creative teams and agencies to ensure consistent brand messaging across all channels.

\xc2\xb7 Digital Marketing:

• Manage digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.

• Monitor and analyze campaign performance metrics to optimize strategies.

\xc2\xb7 Public Relations:

• Support PR activities, including drafting press releases, organizing media events, and maintaining media relations.

• Monitor media coverage and track industry trends to capitalize on opportunities.

\xc2\xb7 Collaboration and Coordination:

• Work closely with cross-functional teams (Product Development, Sales, etc.) to ensure marketing initiatives are integrated and effective.

• Coordinate marketing activities with dealerships and regional offices to drive local market engagement.

\xc2\xb7 Budget Management:

• Assist in managing the marketing budget, ensuring resources are allocated effectively and within budgetary constraints.

• Provide regular reports and analysis on marketing expenditures and ROI.

Requirements * Bachelor\xe2\x80\x99s degree in Marketing, Communications, Business Administration, or a related field.

• Proven experience in marketing communications, preferably in the automotive industry.

• Strong understanding of digital marketing tools and techniques.

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

• Creative thinker with strong analytical abilities and attention to detail.

• Proficiency in Microsoft Office Suite and marketing software (e.g., Adobe Creative Suite, Google Analytics).

Agensi Pekerjaan Executive Recruiters Sdn Bhd