Job Description

As a Marketing Manager / Assistant Marketing Manager in AirAsia, you will be reporting to the assigned HOD and lead strategic marketing initiatives to promote our airline services, enhance brand visibility, and drive customer acquisition. The role involves developing and executing comprehensive marketing plans for the assigned markets, collaborating cross-functionally, and staying attuned to industry trends.

Responsibilities

To ensure healthy performance for all products assigned & strive to achieve agreed goals

Responsible for overall marketing, project management & market development activities for assigned portfolios

Creation, development and successful execution & success measurements of marketing strategies using data tools & resources provided

Opportunity to lead and manage a marketing executive while working on your own portfolio

Management of relationships with marketing partners that includes media agency, tourism partners and other business partners, externally & internally

Using creative/ effective channels to maximize promotional opportunities for airasia Super App in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business

Acting as a Brand Ambassador for AirAsia - building on the awareness of airasia Super App as a global brand in the travel & e-commerce space

Desired skills & Experience:

Bachelor\xe2\x80\x99s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline

At least 4 years working experience

Proficient in English. Additional language is an Advantage.

Strong understanding of e-commerce and usage of social media

Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams

Excellent analytical skills and ability to understand data, campaign performance and business financials

Ability to manage multiple projects, both tactical and strategic in nature - achieving both time and budgetary deadlines

Ability to work & be resourceful in a fast-pace environment

Ability to be agile and adaptable to change

A team player yet able to work independently

Have basic knowledge of market & consumer trends

Demonstrable passion for travel in general and with Asia in particular

Experience in working with government officials / high ranking persons is a bonus
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

AirAsia