Job Description

Job Summary

The Assistant Marketing Manager supports the planning, execution, and evaluation of marketing strategies and campaigns to increase brand awareness, drive traffic to retail outlets and e-commerce platforms, and boost overall sales. This role is responsible for handling several in-house brands and overseeing marketing activities on key digital platforms such as Shopee, Lazada, and TikTok. The role works closely with internal teams, external partners, and vendors to ensure all marketing initiatives are aligned with company objectives.

Key Responsibilities

Marketing Campaigns & Brand Management

Assist in developing and implementing marketing strategies for multiple in-house brands. Coordinate promotional campaigns across various platforms (retail, online, and social media). Ensure consistent brand messaging and visual identity across all channels. Collaborate with suppliers and partners for joint marketing efforts.

E-Commerce & Platform Marketing

Oversee and execute marketing activities on company platforms such as Shopee, Lazada, and TikTok Shop. Manage store visuals, campaigns, vouchers, flash sales, and traffic-driving tactics for each platform. Analyze performance data and optimize product listings, keywords, and ad spend. Coordinate with the e-commerce team to plan platform-specific promotions.

Social Media & Digital Marketing

Support digital marketing initiatives including PPC (Pay-Per-Click), social media ads, email campaigns, and influencer marketing. Coordinate with the content team or agencies to manage TikTok, Instagram, Facebook, and other platforms. Track campaign effectiveness and contribute ideas for content and engagement strategies.

Retail Support & Visual Merchandising

Work with retail teams to ensure in-store promotions, POSM (point-of-sale materials), and visual merchandising are implemented according to brand guidelines. Assist in planning and executing retail events and roadshows.

Budgeting & Reporting

Assist in tracking marketing budgets and ensuring cost efficiency across campaigns. Prepare monthly performance reports for each brand and platform, including ROI analysis.

Job Requirements

Education & Experience

Diploma or Degree in Marketing, Business Administration, Mass Communication, or related field.

Skills

Good understanding of digital marketing tools, SEO, PPC, and marketplace trends. Familiarity with Shopee & Lazada Seller Centre and TikTok Business Center. Strong communication and coordination skills. Proficiency in Microsoft Office. Experience with design tools (e.g., Canva, Adobe Illustrator) is a plus. Minimum 2-3 years of relevant experience, preferably in retail or FMCG marketing. Hands-on experience in managing e-commerce platforms (Shopee, Lazada, TikTok Shop) is a strong advantage.
Job Type: Full-time

Pay: RM4,000.00 - RM6,000.00 per month

Benefits:

Maternity leave Opportunities for promotion Parental leave Professional development
Schedule:

Day shift Monday to Friday
Supplemental Pay:

Performance bonus Yearly bonus
Application Question(s):

How long your notice period and what is your expected join date? What is your expected salary?
Work Location: In person

Application Deadline: 09/06/2025
Expected Start Date: 07/23/2025