Assistant Marketing Manager, Lifestyle Brands

KL Eco City, M14, MY, Malaysia

Job Description

We are looking for a dynamic and results-driven Assistant Manager to lead and execute marketing initiatives for an exclusive private club and a chain of lifestyle bars. This unique dual-role requires a versatile marketing professional who can elevate a premium brand experience while driving footfall, revenue, and community engagement across multiple venues.

Key Responsibilities



Strategic Planning & Brand Management



Develop and execute tailored marketing strategies for both the brands to enhance brand identity, positioning, and customer loyalty. Ensure consistent brand messaging across all channels, tailored appropriately for each venue's clientele and experience. Work closely with the operations and events teams to align marketing with venue goals and customer expectations.

Digital & Social Media Marketing



Manage all social media accounts, content calendars, and digital campaigns. Oversee paid digital marketing campaigns (Google, Meta, etc.), influencer collaborations, and performance tracking. Analyze data and optimize digital performance (SEO, engagement, reach, etc.).

Event Marketing & Promotions



Plan and promote exclusive member events, bar activations, seasonal campaigns, and new product launches. Collaborate with DJs, artists, and brand partners to create high-impact events that drive PR and foot traffic. Work with the team to produce promotional materials (flyers, posters, email blasts, etc.).

Partnerships & Public Relations



Build and manage partnerships with premium lifestyle brands, F&B vendors, and media outlets. Handle PR efforts including press releases, media kits, and brand exposure opportunities.

Customer Insights & Reporting



Monitor market trends, competitor activity, and customer feedback. Analyze campaign performance and ROI to provide insights and actionable recommendations. Maintain CRM and loyalty programs to boost repeat visitation and engagement.

Requirements



Degree in Marketing, Communications, Business, or related field. Minimum 5 years of experience in marketing; experience in hospitality, nightlife, or luxury/lifestyle brands is highly preferred. Strong knowledge of digital marketing tools, social platforms, and analytics. Creative thinker with a good eye for aesthetics and brand storytelling. Excellent communication, project management, and interpersonal skills. Able to work flexible hours, including evenings and weekends, based on event and venue needs.

Nice to Have



Experience working with exclusive memberships or high-end clientele. Familiarity with event planning, entertainment industry networks, or F&B marketing.

What We Offer



A fast-paced, energetic work environment with creative freedom. Opportunities to shape and grow two distinctive brands. Competitive salary and performance incentives. Access to exclusive events, partner perks, and a fun, collaborative culture.
Job Types: Full-time, Permanent

Pay: RM6,000.00 - RM7,000.00 per month

Benefits:

Dental insurance Health insurance Professional development Vision insurance
Work Location: In person

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Job Detail

  • Job Id
    JD1316213
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KL Eco City, M14, MY, Malaysia
  • Education
    Not mentioned