Job Description

Requirements:

• Minimum 5 years of experience in marketing prior to achieving their current position, - preferably in property development industry.

1-2 years of team leading experience. * Minimum degree holder in Marketing/Advertising/Mass Communication/Business Studies or related industry field.

• Possess excellent written and communication skills in both English, Mandarin and Bahasa Malaysia.
• Possess basic to intermediate skills of PowerPoint, Photoshop or related designing software.
• Intimate understanding of traditional and emerging marketing channels. Familiar with the latest trends and technologies in designing, digital marketing, data analysis, etc.
• Savvy with social media and like to step-up into new media technology.
• Ability to think creatively and innovatively.
• Possess a strong understanding of customer and marketing dynamics as well as property requirements.
• Excellent analytical skills to forecast and identify challenges and keep up with market trends.
• Pleasant personality, confident, independent, responsible, strong leadership, outgoing and responsive that able to communicate & present well with any level of people and work as a team.
• Possessing budget-management skills and proficiency is a bonus.
• Possess own transport.

Scopes:

• Report directly to Directors.

In charge on marketing strategies, formulate the advertising and promotion program, and working closely with sales team to achieve both the annual sales target & marketing objectives. * Plan and execute marketing strategies to promote both projects/properties and corporate branding, including but not limited to advertising, events/launches, exhibitions/roadshows, project awards participation, sponsorships, corporate campaigns and publicity events.

• Develop and establish public relations with related agencies or media, draft press releases and coordinate any interviews/shootings for any publications related to both properties/project development and corporate campaigns.
• Plan and monitor marketing objectives/KPIs and budgetary cost of marketing & sales activities on quarterly basis, formulate into reports and update to top management progressively.
• Participate and collaborate in conceptual development and to define creative strategy for new project/property to be launched.
• Plan and execute marketing activities i.e. marketing sales kits brochure, animation, project & corporate video production, artworks, banners, flyers, digital branding for the company & project websites, social media platforms, traditional print channels and other media advertising.
• Work with marketing agencies and suppliers to develop advertising and promotion collaterals.
• Monitor, liaise and manage accurate or updated information on any published social media platform and websites.
• Coordinate with sales team and conduct market survey of competitors and customers. Compile reports by analysing/summarising data to customers/market demand, property types/designs, pricing, project positioning/awareness and marketing tools efficiency.
• Be constantly informed of market trends and patterns by conducting competitor analysis and market research to formulate innovative marketing plans.
• Manage, lead, train or motivate team members in line with promotions or marketing objectives/activities to drive project and company awareness/branding to achieve targets.
• Participate in any sales & marketing activities including group visits, presentations, networking session, sales talk, roadshows, etc.
• Monitor all matters concerning marketing activities/KPIs and compliance with the ISO standards.
• Perform ad-hoc tasks as assigned by Management

Experience Required: Min 5 Year/s

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