Assistant Vice President, Consumer Marketing Campaign Management 3 My

Malaysia, Malaysia

Job Description


:

Key Responsibilities:

  • Strategize, develop and effectively execute marketing communication initiatives to drive Consumer Marketing strategic business KPIs, aligning it to overarching CIMB Bank objectives, business strategies and KPIs while staying true to CIMB Group Brand corporate identity
  • Lead and manage the project teams to ensure stakeholders are on-board and timelines are kept to, to deliver impact to market
  • Conceptualise effective segment marketing strategies by identifying driving insightful consumer proposition and deploying the outreach program based data and an expert understanding of media consumption and its data metrics
  • Facilitate clear marketing communication briefs and ensure deliverables are met to and from all stakeholders including management and business units, creative and media partners, PR partners and other third party vendors
  • Seek to understand and deliver the marketing support that front liners need, working closely with business and sales distribution team
  • Monitor and improve project performances. Draw out key learnings for application to immediate initiatives thereafter with periodic sharing of results with stakeholders
  • The role played is of the strategic bridge between consumers and business performance, agency management and Group Brand guardians
  • Keep abreast of marketing outlooks and trends, with a focus on developments in digital marketing innovations
A strong aptitude towards self-motivation, team leadership and cheerleading is required to excel in this role.

CIMB

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Job Detail

  • Job Id
    JD1006174
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Malaysia, Malaysia
  • Education
    Not mentioned