Job Description

Colgate-Palmolive Company

Location:

, ,

Salary:

Competitive

Type:

Permanent

Main Industry:

Advertiser:

Job ID:

123749127

Company:

Colgate-Palmolive Company

Posted On:

21 October 2022

No Relocation Assistance Offered
# 146243 - Selangor, Selangor, Malaysia

About Colgate Palmolive

Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be!

Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success.

If you want to work for a company that lives by their values, then give your career a reason to smile...every single day.

Job Summary

As the Associate Digital Manager - Media, you are responsible for leading the full funnel (onsite and offsite) media management
strategy to deliver the impactful brand experience for South ASEAN Hub (SAH - Malaysia, Singapore and Indonesia) based on
Conversion Rates for eCommerce. You will work in partnership with our local and Division marketing and eCommerce teams to
deliver outcomes that drive local brand and business success.

Main Responsibilities

-Strategic Leadership: Lead overall media strategy, planning and execution for end to end conversion focused funnel initiatives in the consumer journey
- Media Investment Strategy on paid owned earned and shared media sources reflected in platform selection and etailer prioritisation
- Understand and provide audience strategy to activate conversion initiatives inclusive audience and media insights, plans and execution for brand campaigns within oral and home care categories
- SAH representative for Division Digital Commerce region business planning and relationship manager to agencies, suppliers and etailer marketing counterparts
- Accelerate new platforms, martech and tools to accelerate media planning and execution
- Undertake competitor research & identify emerging trends in ecommerce media execution activities
- Full Funnel (Onsite & Offsite) Media Buy: Optimizes media mix through performance marketing to achieve desired results on both eCommerce and Social Commerce (ie. Tik Tok etc) platforms
- Lead evaluation and post-event analysis and provide decision ready data based on optimisation and liaise with eCommerce, content and brand teams
- Track and be responsible for overall eCommerce media marketing performances and media budgets
- Analyze performance and understand the details and effectiveness of each campaign
- Set-up ways of working and negotiate placements with platform marketing, suppliers and agencies
- Media & Conversion Focused Activation: Lead full funnel search strategy & keyword development in conjunction with the omnisearch lead, division lead and the agency
- Guide brand/content team in developing effective search-optimized copy for product title/ PDP content
- Provide strategic direction for e-retailers channels for full funnel search, affiliate marketing and other full funnel
-experience enhancers- livestream chat blast etc
- Accelerate affiliate marketing strategy and execution in marketplaces
- Measure the results of traffic generation, CR and CPV within the platform activities and evaluate platform media placement which is working or not working (Example, banners placement gives higher ROI)
- Manage, navigate and optimise media investments in etailer marketing solutions platform directly
- Performs other duties as assigned
- Complies with all policies and standards

Required Qualifications

-Bachelor's Degree in a related field (marketing, business, communications, etc.)
- At least 3 years in implementing and optimizing both onsite (eCommerce, Social Commerce) and offsite (Google Ads,Facebook Ads)
- Applicable experience in media planning, buying and campaign execution, including programmatic media buying would be an advantage
- Updated on key technological trends pertaining to E-commerce
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Self-starter who can work well both independently and across multi-level stakeholder groups

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

For more information about Colgate's global business, visit the Company's web site at colgatepalmolive. To learn more about Colgate Bright Smiles, Bright Futures(R) oral health education program, colgatebsbf. To learn more about Hill's and the Hill's Food, Shelter & Love program hillspet. To learn more about Tom's of Maine tomsofmaine.

Reasonable accommodation during the application process is available for persons with disabilities. Application_Accommodationcolpal with the subject "Accommodation Request" should you require accommodation.