Job Description

Associate Director of Data and Insights

Kuala Lumpur

About us

Lion & Lion is an Asia based full fledged digital advertising agency with offices in Malaysia, Singapore and Indonesia. Soon, we are set to expand our geographical footprint in other countries. As a creatively driven, digital-first agency made to impact, our offerings are ROAS driven communication solutions that span Strategy, Creative, Social and Media. Moving into an accelerated growth phase, we are now establishing a strong Data Intelligence centre in Kuala Lumpur that will further enhance our offerings, create stronger data-led creativity, strategy, social, media and performance.

Key Responsibilities:

As the head of our data and insight capability you will:

• Develop and implement the data strategy to address specific goals.
• Working closely with senior leaders to understand their requirements, and deliver a high quality service which enables insight led decision making across strategy, creative, social and media deliveries.
• You will establish strategic relationships with data partners and platforms to harness the right data ecosystems.
• Understanding of specific advertising related data points such as Audience data, segmentation, cohort developments, behavioral data is critical.
• You will also drive the analytical capability to deliver data driven insights on the audience or category with good knowledge and understanding on Marketing.

Qualifications

Person specification/ Who are you?

• A minimum Bachelor's degree in Computer Science or Data Science with good knowledge of Statistical Analysis.
• At least 5+ years of experience working in a Marketing / Advertising firm or having experience with Marketing and Advertising data.
• Excellent understanding of data flow modeling and database design and development standards.
• Good understanding of industry standards for data management e.g. scalability, security, performance, data recovery, reliability and quality.
• Excellent understanding of data architecture principles and how these can be practically applied within a similar organization.
• Good understanding of first party data and customer identity solutions.
• Ability to present well and engage clients in Data driven discussion will be an added advantage.

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