Job Description

Primary Responsibilities:

• Responsible for end to end and day to day operations of all eCommerce and Direct to Golfer business.
• Coordination of internal and external 3rd party agency teams to ensure effective execution of the eCommerce strategy, including the optimisation and continual integration of all back-end systems.
• Manage product portfolio on all marketplaces.
• Coordinate all eCommerce activities, including cross functional areas of marketing, sales and P&L accountability.
• Measure and report performance of all eCommerce channels (traffic, sales, conversion rate etc.) and assess against goals (ROI and KPI's).
• Forecast and drive the business to eCommerce P&L targets.
• Plan and implement eCommerce content calendar and engagement campaigns with product and marketing teams.
• Plan, brief and review content with product marketing team to ensure a seamless and integrated consumer journey.
• Identify and analyze trends and insights, and then optimise and revise activity based on results and findings. Monitor trends and competitor's activities in order to identify opportunities.
• Drive engagement and revenue through analytics-based segmentation of consumer messaging.
• Ensure brand message is consistent with the global brand strategy throughout the eCommerce customer experience whilst taking into account unique local market and business needs.
• Deliver clear project communication across the global organisation, including presentation of reports and solutions to key stakeholders on a regular basis.

Competency Requirements:

• Proven working experience in eCommerce industry (Min 4 years).
• Experience working with, or in, eCommerce marketplaces preferred.
• Strong project management, planning, communication, multitasking and time management skills in an eCommerce marketing role.
• Highly analytical and comfortable dealing with big data sets.
• Displays in-depth knowledge of eCommerce platforms and best practices.
• Possess a cutting-edge interest in eCommerce ensuring that new opportunities for engaging with customers are realized.
• Experience managing web-based content using site content management systems.
• Solid understanding of user experience design, information architecture and usability principles.
• Excellent team player who exhibits a high level of motivation and drive with the ability to work within a highly collaborative environment.
• Experience in industry relating to sporting goods is strongly preferred.
• Excellent interpersonal/communication skills and an ability to deal with all levels of staff across borders.
• Proficiency in Photoshop (or similar) an advantage.

Skills Required