Job Description

Role Proficiency: Comfortable discussing offerings services and capabilities internally. Demonstrate ability with messaging in the technology / digital transformation space. Display good understanding of digital/inbound and outbound marketing roles and metrics.

Outcomes:

• Constantly monitor and analyze trends across industry domains and technology areas.

• Perform customer and market research analyzing and interpreting while identifying patterns and solutions specific to Industry domains and technology areas.

• Perform other duties as assigned or requested?

• Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).

• Create visibility for the unique UST organizational and employee culture as well as relaying compelling stories about our offerings across the portfolio.

• Collaborate on designing brand narratives and stories for all types of media from traditional to digital and for all types of influencers including social governmental think-tank and other global thought leaders.

• Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.

• Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.

• Working with other team members design and implement strategy to grow online influencer base and overall traffic to UST social media channels; providing analytics around effectiveness to management

• Ensure periodic update of key news on UST social medial channels; refine core messaging to ensure consistency in communication across all channels.

• Track and manage effectiveness and MROI campaigns.

• Monitor any UST branding or messaging violations in social media channels

• Establish reporting dashboard and communicate results weekly including analyses overviews insights and optimization opportunities.

• Work with teams globally to maintain annual calendars of events campaigns and activities organized.