Job Description

Requirements:- Bachelorxe2x80x99s degree in Marketing, Communications, or a related field; a Masterxe2x80x99s degree is advantageous.- 7+ years of experience in marketing or public relations, with a focus on high-stakes or government-related campaigns.- Demonstrated ability to lead successful marketing initiatives that involve complex stakeholder management.- Strong understanding of digital marketing, media relations, and crisis communication.- Excellent leadership and team management skills, with a proven track record of developing talent.Key Competencies:- Persuasive Communicator: Able to craft compelling messages that resonate with diverse audiences and influence key decision-makers.- Strategic Visionary: Possesses the ability to see beyond the immediate and plan long-term strategies that align with organizational goals.- Adaptable & Resilient: Thrives in fast-paced, high-pressure environments, capable of adjusting strategies on the fly.- Ethically Grounded: Upholds strong ethical standards, even when faced with challenging situations that may tempt deception.- Creative Innovator: Thinks outside the box to develop marketing campaigns that capture the publicxe2x80x99s imagination and drive engagement.Character Traits:- Charismatic: Exudes confidence and charm, easily building rapport with others.- Resourceful: Demonstrates a knack for finding creative solutions to complex problems.- Calculated Risk-Taker: Willing to take bold actions when necessary but always with a plan in mind.- Reflective: Capable of learning from past mistakes and using that knowledge to improve future decisions.- Empathetic: Understands the importance of human connection in storytelling and brand engagement.Scopes:1. Strategic Marketing & Public Relations:- Develop and execute comprehensive marketing and PR strategies that elevate the companyxe2x80x99s profile and align with business goals.- Leverage market research to identify opportunities for brand positioning and audience engagement.2. Campaign Management:- Lead and manage multi-channel marketing campaigns, ensuring impactful execution across digital, print, and media platforms.- Utilize creative approaches, including partnerships and sponsorships, to amplify the brandxe2x80x99s reach.3. Stakeholder Engagement:- Build and maintain strong relationships with key stakeholders, including government agencies, corporate partners, and media outlets.- Act as the primary point of contact for high-level negotiations and public affairs.4. Crisis Communication:- Handle sensitive and potentially damaging situations with finesse, ensuring the brandxe2x80x99s reputation remains intact.- Develop contingency plans for potential PR crises, demonstrating a proactive approach to risk management.5. Team Leadership:- Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.- Oversee the professional development of team members, providing guidance and support as needed.6. Innovation & Creativity:- Introduce innovative marketing techniques that capture public interest and differentiate the brand in a competitive market.- Continuously explore new avenues for brand storytelling, ensuring content remains fresh and relevant.7. Ethical Decision-Making:- Navigate ethical dilemmas with integrity, balancing the needs of the company with the broader impact of marketing decisions.- Maintain transparency and honesty in all marketing practices, even when faced with pressure to deceive.Experience Required: Min 7 Year/s

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