Job Description

Requirements:

• Bachelorxe2x80x99s degree in Marketing, Business, or a related field.

• 5+ years of experience in both traditional and digital marketing, with a proven track record of driving successful campaigns.

• Familiarity with AI technologies and their application in marketing.

• Strong analytical skills and experience with data-driven decision-making.

• Excellent communication and project management skills.

• Experience working in a B2B or industrial/technical environment is a plus. Scopes:

Traditional Marketing:

• Develop and execute comprehensive marketing strategies, including print media, event marketing, PR, and trade shows.

• Lead market research initiatives to understand industry trends, competitors, and customer needs.

• Collaborate with the Sales & Marketing Director to create brand positioning and messaging that resonates with target audiences.

• Manage relationships with external agencies and vendors for traditional marketing materials and events.

Digital Marketing:

• Design and manage digital marketing campaigns, including SEO/SEM, email marketing, content marketing, and social media strategies.

• Analyze and report on digital marketing performance metrics, using data to drive decision-making and optimize campaigns for maximum ROI.

• Stay updated with emerging digital marketing trends and technologies to keep our company at the forefront of digital innovation.

AI Integration & Long-Term Sustainability:

• Identify and integrate AI-driven tools into marketing processes (e.g., automation, personalization, predictive analytics) to enhance campaign efficiency and customer engagement.

• Use AI for advanced data analytics to better predict market trends, customer behaviors, and campaign outcomes.

• Develop AI-powered content generation, lead scoring, and customer segmentation tools to improve campaign precision and reach.

• Continuously evaluate the impact of AI technologies to ensure marketing processes remain scalable and sustainable.

Collaboration with Sales:

• Align marketing initiatives with the sales vision and objectives to drive lead generation and conversion.

• Work closely with the Sales team to understand their needs, support sales efforts through targeted marketing activities, and track the success of marketingxe2x80x99s contribution to sales goals.

• Coordinate on customer and industry events, ensuring marketing efforts reinforce sales strategies.

Experience Required: Min 5 Year/s

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