Job Description

Location:Petaling Jaya (46100) -Salary:CompetitiveType:PermanentMain Industry:Other Industries & Skills:Purchasing & Supply ChainAdvertiser:Job ID:130770550Posted On:06 July 2024Annual financial goals:-Actively manage assigned brand/segment/category to achieve/exceed annual sales goals.
-Actively manage profitability of portfolio through new margin accretive offerings, trading up in product mix and effective cost & budget management.Develop and execute multi-year brand/marketing strategies and supporting action plans, to include:-Develops and executes an actionable affiliate specific strategy in support of the broader corporate strategy (including new launches, campaigns, community building and anything in relevant to Nutrition, Health & Wellness).
-Work with agency and teaming with pertinent internal stakeholders to roll out seamless, effective campaigns/programs.
-Analysis/insights and reporting of target segment(s), not excluding daily/monthly/post-mortem tracking and reporting, including inventory monitoring and management.Category/portfolio planning (includes discontinuing underperforming brands/products):-Product development/discontinuance, product cost/pricing and budget planning.
-Identify the growth opportunity based on external trends and internal insight to develop a brand strategy.
-Brand positioning/claims.
-Marketing programming to support brands including advertising, all types of media, promotion, campaigns, packaging, PR, Cause Marketing and Physical Presence programs, where appplicable.
-Extensive collaboration with cross-functional areas including Innovation & Science (previously known as Tech Reg), R&D, Manufacturing, Sales & Events, Procurement, Finance, Warehouse, Supply Chain & Planning etc. (where applicable extended collaboration with Global teams).Programs/campaigns management also includes:-Product/brand studies.
-Product pricing and competitive studies (including communication/marketing activities).
-Plan and lead development of all BSM materials (online/offline).
-Event/activities management, including Sales collaboration.Others:-Work closely with shops, customer service and attend to ABO/APC enquiries.
-Ad-hoc projects assignment.

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