Brand Executive

Petaling Jaya, Selangor, Malaysia

Job Description


Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestl\xc3\xa9 Malaysia (Maggi)
Full-time
Bachelor\'s Degree
2+ years of experience

Position Summary
Joining Nestl\xc3\xa9 means you are joining the largest Food and Beverage Company in the world. At our very core, we are ahuman environment - passionate people driven by the purpose of enhancing the quality of life and contributing to ahealthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with theopportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged togrow not only as professionals, but also as people.

We are looking for a Brand Executive to delight target consumers, build a strong brand and generate strong brandbuilding results through active planning and implementation of initiatives to grow market share and category for theassigned category portfolio.

A day in the life of...

  • Responsible for generating compelling consumer insight to develop winning strategies for brands vs.competition.
  • Contribute in the development of marketing plans in the ICP process by identifying the key opportunities(incorporating understanding on consumers, competition and external environment) and developing action plansfor the brands in line with business objectives.
  • Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch pointsincluding consumer promotions.
  • Contribute ideas, engagement strategies and creates attractive and rewarding brand experiences. Works inpartnership with communication agencies and ensures all brand communication contributes to enhancing thebrand image.
  • Contribute to the marketing strategy by having regular field visits, consumer immersion and social listening togather all information and knowledge that will be used as inputs in developing the next strategy.
What will make you successful
  • 2-3 years of experience and strong functional skill in consumer and/or brand marketing.
  • Brand Marketing experience with success record in building brands based on consumer insights.
We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestl\xc3\xa9 Malaysia (Maggi)
Full-time
Bachelor\'s Degree
2+ years of experience

Position Summary
Joining Nestl\xc3\xa9 means you are joining the largest Food and Beverage Company in the world. At our very core, we are ahuman environment - passionate people driven by the purpose of enhancing the quality of life and contributing to ahealthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with theopportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged togrow not only as professionals, but also as people.

We are looking for a Brand Executive to delight target consumers, build a strong brand and generate strong brandbuilding results through active planning and implementation of initiatives to grow market share and category for theassigned category portfolio.

A day in the life of...
  • Responsible for generating compelling consumer insight to develop winning strategies for brands vs.competition.
  • Contribute in the development of marketing plans in the ICP process by identifying the key opportunities(incorporating understanding on consumers, competition and external environment) and developing action plansfor the brands in line with business objectives.
  • Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch pointsincluding consumer promotions.
  • Contribute ideas, engagement strategies and creates attractive and rewarding brand experiences. Works inpartnership with communication agencies and ensures all brand communication contributes to enhancing thebrand image.
  • Contribute to the marketing strategy by having regular field visits, consumer immersion and social listening togather all information and knowledge that will be used as inputs in developing the next strategy.
What will make you successful
  • 2-3 years of experience and strong functional skill in consumer and/or brand marketing.
  • Brand Marketing experience with success record in building brands based on consumer insights.
We are Nestl\xc3\xa9, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we\'ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

PETALING JAYA, MY, 47810

PETALING JAYA, MY, 47810

Nestl\xc3\xa9

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Job Detail

  • Job Id
    JD969896
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned