Job Description

Optimising and securing the long term value of the brands; developing and implementing strategic and tactical marketing initiatives which translates into brand profitability and volume; as well as identifying new opportunities for future brand growth.

Responsibilities:

• Prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy
• End-to-end brand innovation/campaigns from ideation, conceptualisation to launch
• Develop the digital marketing strategy and platforms
• Ensure marketing activities is in accordance with the agreed brand positioning strategy
• Implement marketing initiatives to achieve objectives of the brand
• Continuously evaluate and develop the position of the brand
• Responsible for managing marketing budget for the brand
• Identify and analyse market reactions & results of marketing activities
• Drive effective communication with all stakeholders (Sales, Supply Chain, Group Communications) and partners (agencies)

Requirements:

• Bachelor\'s Degree in Marketing, Economics or Business Administration
• Min 5 years experience within brand/marketing management in an operating company environment in FMCG industry
• Extensive experience of working with advertising, media agencies
• Savvy in digital marketing and numbers & figures
• Innovative and constantly thinks outside the box
• Excellent communicator and presentation skills
• Has a terrific pulse of the market - latest trends, consumer demands
• Action-oriented, persistent and a change driver
• High work capacity and team-oriented
• Strong conceptual thinking with an eye for detail
• Good interpersonal skills, positive attitude and pleasant outgoing personality
• Positive attitude towards beer
• Computer literate and fluent in English.

Job Details:

Workplace
Shah Alam, MY

Job type
Permanent

Part time / Full time
Full Time

Working Time
Monday - Thursday 8:15am - 5pm
Friday 8:15am - 4pm

We regret to inform only shortlisted candidates will be notified.

Carlsberg