Brand Manager Family Care

Petaling Jaya, Selangor, Malaysia

Job Description


Your Job: In your Brand Manager - Family Care role, you\'ll help us deliver better care for billions of people around the world. About Us: People have looked to Kimberly-Clark brands for more than 150 years and today we\'re proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet. Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.Kimberly-Clark proudly leads the way in providing better care for a better world. Role Overview & Primary Accountabilities: Develop annual marketing plan to support brand direction and business performance. Responsible for managing innovations and renovations based on consumer insights. Lead in sourcing, packaging development and go-to-market strategy. Development and implementation of the Full Marketing Mix (including Commercial program, media planning & buying & evaluation, POSM / instore activation, packaging design development ) and Go-To-Market Strategy Take ownership of marketing campaigns by: (1) Identifying growth opportunities and proposing ideas for local execution & (2) Driving campaign execution - brief, liaise and manage agencies to ensure smooth & timely delivery. Consumer Qualification and project management leadership of product innovation (proposition, concept testing, productspecification, commercialization) Development and implementation of annual plans as well as Quarterly Business updates Responsible for development of pricing and promo strategy, including market data analysis Lead in ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities (Nielsen, Kantar) Build productive working relationships with customer development/sales team, finance and supply chain to manage brand\'s day to day operations, and external partners and agencies Track and manage marketing budget Analyze brand Profit and Loss and drive recommendation for profitability of the brand Essential Requirements: Bachelors\'/Masters\' Degree in Business or Marketing Additional trade marketing, digital marketing, and/or cross-functional experience is an advantage. At least 5 years of relevant working experience, preferably in FMCG industry Prior experience in marketing/brand management will be an advantage Demonstrate potential in leadership, highly independent with strong interpersonal skills to be able to collaborate across different functions/teams- other marketing teams (e.g. trade marketing), mill and regional teams. Excellent organization skills, with the ability to prioritize Experience in cross-functional leadership and project management essential Experience in broad stakeholder management About You: You\'re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we\'re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you\'ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business. What\'s on offer: Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more. To Be Considered: Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly. In the meantime, feel free to browse our website for additional information on our company, brands and culture - . Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

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Job Detail

  • Job Id
    JD962537
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Petaling Jaya, Selangor, Malaysia
  • Education
    Not mentioned