Job Description

Contract type: FULL_TIME

Salary: Market Aligned

Location: Kuala Lumpur FULL_TIME

Consultant: YuMan Tan

Job reference: 3ISYKT-108C40D5

Date posted: 02 January 2024 kuala-lumpur marketing/product-brand-marketing 2024-01-02 2024-03-02 fmcg Kuala Lumpur Kuala Lumpur MY Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true

An exciting Brand Manager (FMCG) job has just become available at one of the most respected FMCG firms based in Malaysia.

About the Brand Manager (FMCG) Role:
In this business critical role you will be responsible for the managing the marketing operations, brand equity and activation, brand communication custodian for existing and new brand launches.

Key Responsibilities:

• Achieves set objectives and goals for the assigned brand/category/segment in terms of market share, brand equity, sales volumes and value, and profitability
• Formulates marketing plans and strategies, administers them, and recommends changes and improvements where necessary to ensure achievement of established goals/objectives within the budget
• Manages A&P budget for brand\'s ATL communication
• Integrates with customer marketing team to translate marketing strategy into executional go-to-market commercial action plans within given timeline
• Analyses ongoing brand and consumer market research studies to formulate and implement appropriate marketing plans and programmes that reflect and adapt to changing market dynamics
• Regularly provides brand and business review to senior management
• Works effectively and efficiently with internal counterparts and external agencies/vendors

To succeed in the Brand Manager (FMCG) job, you will need to have the ability to work effectively and co-operatively with internal counterparts like supply chain, finance, customer development team.

Key Requirements:

• Minimum of five years in consumer brand management in FMCG
• Bachelor\'s degree with major in marketing or business administration
• Solid experience in brand marketing in FMCG companies
• Good understanding of FMCG dynamics in the Malaysia retail environment
• Good interpersonal and communication skills
• Proactive and self-motivated team player with multiple levels within the organisation
• Analytical mindset
• Good user knowledge of MS Office Powerpoint, Excel and Word
• Familiar with research programmes such as Nielsen/Kantar or equivalent
• Involved with \xe2\x80\x9cdigital marketing"

This FMCG firm needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Brand Manager (FMCG) job.

Apply today or email me directly at Yuman.tan@robertwalters.com.my to discuss this new opportunity.

Robert Walters