Job Description

Our client is a reputable Global FMCG Co and the incumbent will be based at their Kuala Lumpur office.

• Responsible for the stewardship of brand activation, brand communication custodian for existing & new brand launches and work closely to collaborate with Marketing and Sales team to ensure consistency of brand equity and implementation of brand strategies to drive growth to the business.
• Work in close collaboration with respective managers of Marketing and Sales team to ensure alignment with the market and HQ and integrated activities. Provide all the necessary input to the annual budgeting related to brand(s) equity.
• In close liaison with Strategic Insights Group to monitor brand performance in order to identify short and long-term issues/opportunities. Analyze how the brand is positioned / is competing in the market and crystallize targeted consumer insights and competitiveness.
• Translate brand strategies and objectives into brand product and packaging, trade and consumer engagement and launch to market execution. Lead the development of all elements of the marketing mix including new product and packaging, brand communication and strategies to strengthen brand equity and ensure alignment to brand positioning as defined by HQ. Drive innovation and program activation as appropriate especially to determine new ways to reach the consumer while ensuring legal compliance. Oversee adaptation of global guidelines in order to suit local specificities.
• Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues in order to develop the most effective communication tools within the confines of legislation.
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
• Responsible for all contact with global/local agency and management of projects contracted to the agencies. Manage time-lines and negotiates communication budgets allocated to the agencies. Make annual assessments of the performance of the agencies and takes corrective actions if necessary.

Requirements

• Bachelor\'s Degree holder with minimum 5-7 years relevant managerial FMCG marketing functions.
• Exposure to reduced-risk products (alcohol/beer/liquor/tobacco/drugs/etc) and digital marketing preferred.
• Good understanding of full marketing mix and experienced in identifying target audiences and devising campaigns that engage, inform and motivate.
• Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets.
• Has strong agency and project management skills.
• Permanent vacancy based in Kuala Lumpur.

Highlights

• Variable Fixed Allowances + extra EPF %
• Quarterly Incentive
• Insurance + Unlimited Medical benefits (including family)
• Flexi Benefits + Loan Interest Subsidy.
• and many more !

Job Types: Full-time, Permanent Salary: RM8,000.00 - RM15,000.00 per month Benefits:

• Cell phone reimbursement
• Free parking
• Health insurance
• Professional development

Schedule:

• Monday to Friday