Job Description

Boo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.The RoleYou will be responsible for :

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Designing and developing strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measure the success of employer branding initiatives.

• You have at least 3 years experience ideally in Brand Marketing / Brand Manager or Partnerships / Alliances within Media & Entertainment industry.
• Experience within would be a strong advantage.
• You have working knowledge of partnership manager
• You are highly goal driven and work well in fast paced environments
• You pay strong attention to detail and deliver work that is of a high standard
• You are a strong networker & relationship builder

• Flexible working options
• Fantastic work culture
• Opportunity to make a positive impact

Boo