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Overview
To grow community businesses around the branch, providing financial services to SME. Establish a relationship with the businesses and provided a better customer experience to this segment of branch customers to improve branch profitability and sales performance.
Key Responsibilities and AccountabilitiesFunctionalGrow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with Annual Sales Turnover (AST) of below RM 10m to grow product holdings and profitability;
Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities
The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered
The CBM must understand SME lending requirement to acquire, evaluate and to submit loan applications for the SME segment;
The CBM must work very closely with the Branch Managers and Area Manager to further develop the segment penetration and profitability growth;
Comply to statutory requirement and sales compliance in relation to FSA, KYC, AMLA and all relevant
Internal policies & procedures and sales compliance.
ManagerialCBM will continue to be the SME content expert for the branch and be the conduit between HQ and the rest of the sales force;
The CBM will partner the branch manager to collectively grow the SME competency for the SME sales.
OrganizationalParticipate and display team work in all aspect of work, projects and assignments, Group Management
About Hong Leong Bank
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