Job Description

Role Summary

The Business Development Executive is responsible for securing new business opportunities, managing franchise enquiries, sourcing potential retail locations, and building strong relationships with mall leasing teams, landlords, and partners. This role requires someone confident, outgoing, and experienced in dealing with malls--especially in the F&B sector.

Department:

Business Development

Reports to:

BD Manager / Founder

Location:

Kuala Lumpur HQ

Employment Type:

Full-time

Key Responsibilities1. Mall & Leasing Engagement (F&B Focus)

Actively engage with leasing managers from malls, hypermarkets, and retail groups. Build strong PR relationships with key mall stakeholders. Secure kiosk/lot opportunities suitable for Happy Potato's concept. Attend meetings, presentations, and site visits with mall leasing teams. Prepare and submit required documents (brand profile, proposal, layout).

2. Franchise & Partnership Development

Handle franchise enquiries, qualify leads, and present suitable investment packages. Maintain follow-up communication with potential franchisees. Prepare franchise proposals, basic business cases, and pitch decks. Ensure professional and consistent communication representing Happy Potato.

3. Site Feasibility & Location Assessment

Conduct on-ground and online site research. Evaluate rental rate, footfall, competitor presence, and location potential. Prepare simple ROI analysis to support decision-making (without disclosing strategy). Coordinate with internal departments for assessment and approval.

4. Project Coordination

Liaise with supply chain, operations, marketing, and contractors for new site setups. Track progress from site confirmation until store readiness. Ensure smooth onboarding of new franchise partners.

5. Reporting & Documentation

Prepare weekly BD updates: Lead status Meetings attended Locations visited Leasing negotiations progress Maintain organised records of documents, proposals, and correspondences.

Requirements

Minimum 1-3 years' experience in Business Development within F&B or retail.

Strong experience dealing with mall leasing teams and retail property groups.

Excellent communication skills in English, Malay (Mandarin is a plus). Outgoing personality with strong PR and negotiation confidence. Able to present professionally in meetings. Good understanding of basic ROI, rental benchmarking, and F&B operational flow. Able to travel for meetings and site visits.

Soft Skills

Highly outgoing, friendly, and presentable personality. Strong people skills: PR, networking, relationship-building. Confident, proactive, and fast-moving. Strong follow-up habit and detail-oriented.
Job Type: Full-time

Pay: RM6,000.00 - RM8,000.00 per month

Benefits:

Additional leave Free parking Maternity leave Opportunities for promotion Professional development
Work Location: In person