Job Description

About Foodpanda

foodpanda is dedicated to bringing food lovers around the world their favorite meals from curated local restaurants. Since its creation, the on-demand food delivery service has grown to more than 100,000 partner restaurants in more than 325 cities across 13 Asian and Central European countries globally. foodpanda is active in Bangladesh, Cambodia, Hong Kong, Laos, Malaysia, Myanmar, Pakistan, Philippines, Singapore, Taiwan, Thailand, Romania, and Bulgaria. It belongs to Delivery Hero, a worldwide leader in the food delivery industry. For more information visit www.foodpanda.my

About Delivery Hero

Delivery Hero is a leading global online food ordering and delivery marketplace with the number one market position in terms of restaurants, active users, and orders in more countries than any of its competitors across 40 countries in Europe, the Middle East & North Africa (MENA), Latin America and the Asia-Pacific region. Delivery Hero also operates its own delivery service in 200+ high-density urban areas around the world. The Company is headquartered in Berlin and has over 21,000 employees. For more information, please visit www.deliveryhero.com

About the role

As a Campaign Specialist, you will be required to create, develop and execute marketing initiatives to drive acquisitions and orders as well as boost brand awareness for all our business verticals. The ideal candidate is equipped with a knowledge of advertising items production, a natural inclination to learn and measure the effectiveness of campaigns, strong project management skills, and the ability to drive initiative execution while managing the expectations of various business stakeholders. The candidate should possess an analytical mind and be able to come up with feasible action plans based on campaign data analysis and local logistics constraints.

Responsibilities

• Work with a team to conceptualize, develop and execute mega campaigns in foodpanda.
• Conceptualize, develop and execute campaigns from the Managed category
• Collaborate and coordinate across multiple teams, including social media, paid ads, offline, business development, design and operations to drive traffic for the campaigns
• Ensure smooth and timely execution of campaigns by taking on the role of a project manager and ensuring that milestones are met in a timely manner
• Review analytics and metrics to report on campaign performance post campaign season
• Utilize data to innovate new ideas and improve SOPs to drive continual optimization of marketing campaigns
• Conceive and develop efficient and intuitive marketing strategies
• Working with in-house designers to produce materials of visual impact and within brand guidelines
• Involving key stakeholders for product at each stage of campaign
• Monitor progress of campaigns using various metrics and submit reports of performance
• Preparing and delivering marketing plans within key objectives
• Develop new lead nurture campaigns and workflow to provide improved MQLs.
• To lead and manage the marketing campaigns and lead generation for events.
• Initiate and collaborate with Internal Marketing, Sales, Service Team and Channel Partners to generate creative and informative campaigns to generate net new leads.
• To lead and conduct full end-to-end campaign execution from planning, targeting, setup, testing, reporting and optimization across multiple channels.
• Conceive and develop efficient and intuitive marketing strategies and activities.
• To manage the delivery of marketing support to other departments within the team.
• Manage and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events.
• To manage external PR agency with devise creative and relevant press.
• To lead the write copy for diverse marketing distributions (brochures, press releases, website material etc.) and social media presence.

Requirements

• Min. 2-3 years of experience in marketing campaigns
• Bachelor\'s degree in marketing and communications or a related field from a recognized university
• Excellent command of English
• Prior experience in eCommerce marketing and/or campaign management preferred
• Highly meticulous and good at coordination, be able to meet tight deadlines
• Strong project management and executional abilities
• Ability to be creative operationally and strategically
• Strong work ethics and performance-driven
• Reliable and good team player who enjoys a fast-paced environment

What We Offer

Career growth - We believe that everyone owns their career and you will be supported with the framework and structure for you to craft your learning experience in foodpanda.

Culture - At foodpanda, it is important for us to have a workplace culture which allows everyone within the organization to thrive. You will be working in a creative and dynamic team environment where you will be empowered, engaged and appreciated.

Work Flexibility - It\'s our mission to create an amazing employee experience. With a modern office in the heart of Kuala Lumpur, we have flexible working hours, welcoming shared spaces and even a gaming area and nap rooms for when you need a quick recharge. Foodpanda also provides unparalleled employee perks from fully equipped and fully-stocked pantry, length of maternity leave to various other support to the employees and their families.

Foodpanda