Responsible for the overall profitability and performance of the portfolio, focusing on increasing market shares, sales, and profits in both Domestic and Export markets.
Develop short-term and long-term strategies for the portfolio, including research, product development, pricing, marketing, and communication plans.
Translate consumer and customer insights into actionable product ideas/features to drive brand growth.
Utilize AGILE methodology for product development to ensure speed to market.
Regularly review portfolio product lines to identify necessary actions such as discontinuing poor-performing products, addressing overlapping products, or repositioning/re-launching products.
Ensure all marketing campaigns and activities align with brand equity, overseeing product launches from ideation to execution.
Monitor and analyze market trends, competitor products, and relevant information to inform marketing strategies.
Develop business cases and own the business plan for the portfolio, integrating it into departmental budgetary planning and control.
Establish strong analytics capabilities.
Provide leadership and develop a team of product managers, enhancing their marketing capabilities.
Job Requirements:
Candidate must possess at least Bachelor\'s Degree / Post Graduate Diploma / Professional Degree in Marketing / International Business / Business Administration or equivalent.
Minimum 10 years of experience in Brand and Product marketing, preferably experience in FMCG.
Strong knowledge in strategic planning for assigned categories, including NPD and product lifecycle, marketing plan, forecasting and category management.
Self-motivated, proactive, result oriented and problem solver.
Others Information:For those who have what it takes, please send in resume to: Recruitment Consultant : Wong Email:Agensi Pekerjaan & Perundingcara Bright Prospect Sdn BhdNo, 18, 2nd Floor, Jalan 14/14, 46100 Petaling Jaya, Selangor Tel : +603-7954 8440Lot No.28-03, 28th Floor, Public Bank Tower, No.19, Jalan Wong Ah Fook, 80000 Johor Bahru, Johor. Tel : 607 -2233 228