Job Description

Duties & Responsibilities

• Leading the end-to-end category strategy for East Malaysia, with a focus on driving sales growth, optimizing profitability, and enhancing market relevance.
• Oversees all aspects of category performance including assortment planning, pricing, promotions, and vendor partnerships, while tailoring national strategies to regional market dynamics.
• Provides structured support and strategic guidance to the merchandising teams in Sabah and Sarawak, ensuring alignment with commercial objectives, operational priorities, and execution standards.
• Works cross-functionally with headquarters, supply chain, marketing, operations, and finance to execute integrated category initiatives that deliver commercial results.
• Combines market insight, data-driven analysis, and cross-departmental collaboration to elevate execution standards, strengthen supplier engagement, and ensure consistent in-store availability and promotional compliance across the region.

• Strategic Vendor & Commercial Management
• Category Planning & Growth Execution
• Regional Market Development & Localization
• Operational Alignment & Execution Oversight
• People Leadership & Capability Development
• Performance Analytics & Strategic Reporting
• Field-level Visibility & In-Store Execution
• SOP Compliance & Administration

Job Requirements

• Bachelor's Degree in Business Management, Marketing, Retail Management, or a related field.
• Minimum 5 years of experience in retail category management, merchandising, or related roles within the FMCG industry, with proven success in driving category growth and profitability.
• Prior experience managing direct reports, including coaching and performance development, with strong leadership presence across regional teams.
• Demonstrated experience working across East Malaysia (Sabah & Sarawak), with deep understanding of local market dynamics, customer preferences, and operational challenges.
• Proven track record in vendor negotiation, assortment planning, promotional execution, and cross-functional coordination within a fast-paced retail environment.
• Experienced in leveraging retail analytics and tools (e.g., SAP) to track sales, margin, inventory, and generate actionable insights for category decisions and promotional planning.

Spoken Language: Malay, English
Written Language: Malay, English

Skills Required