Job Description

Are you a talented and driven problem solver who would like to join our team in Penang? Someone with a startup mentality, who is capable of integrating into a multicultural team?

SOCAR aims to change the way people in South East Asia move around by becoming the biggest car-sharing platform in South East Asia. We are the biggest player in Malaysia and are on the edge to scale out our product offering across more verticals and geographies.

Want to be part of this journey from the very beginning?

We are growing fast - this is an extremely exciting moment for SOCAR & Trevo

Projects you will be working on?

• Digital campaigns and on-ground event to acquire more SOCAR & Trevo users and retain them further on the platform via effective strategy.

What will you be engaged in?
As our new City Marketing Specialist you will be in charge for both SOCAR & Trevo and having the opportunity to handle:-

• Assist in the formulation of strategies to build a lasting digital connection with SOCAR member & Trevo (both demand & supply)
• Plan and monitor the ongoing company presence on social media (Facebook & Instagram etc.) and office event
• Request, suggest and follow up the online adverts through Google Adwords, Facebook etc; to increase member acquisition and brand awareness.
• Prepare local promotional and communication to acquire more user for SOCAR & Trevo
• Analyze utilization data and design suitable promotion to improve the utilization including engagement & retention initiatives
• Collaborate with the national marketing team to localize the communication and to provide creative ideas based on local sentiment.
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors
• Support local partnership campaigns with the city business team
• Monitor and analyse campaigns to optimise performance and ensure maximum ROI on marketing spend

Are you the ideal candidate?
First and foremost ask yourself: Are you customer-obsessed? If your heart and mind shout \xe2\x80\x9cYES, I am!\xe2\x80\x9d, you have just identified a fundamental match between you and your future SOCAR team.

• 1+ year proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Branch.io etc.)
• Knowledge in SQL
• High understanding of data analysis
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent oral and written communication skills, including presentation skills
• Positive attitude paired with a desire for transparency and openness
• Ability to think analytically and optimise digital campaign ROIs
• BSc/BA in marketing or relevant field

What will we offer you?

• Be part of the fastest-growing car-sharing company in the world!
• Opportunity to drive new ideas and make a measurable impact on company metrics
• Work with incredibly driven people with great executable ideas
• Competitive Salary
• Phone allowance
• Medical Insurance
• SOCAR travelling credits
• International environment (there are more than 10 different nationalities in the office!)
• The chance to launch new markets in different countries
• Endless company events (Futsal, cinema, birthday cakes, celebrations, team lunch and dinner ... )

How will your roadmap to join SOCAR look like?

After you submit your application, you can expect to prepare for the following steps in the hiring process:

• 1 session - Talent Acquisition Team (Virtual or face-to-face)
• 1 business case (To be pitched in the subsequent round)
• 1 session - Hiring Manager (Virtual or face-to-face)

--

Follow us on

Check out our

Find us on

SOCAR