Job Description

Summary Company Description Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose - to care for people so they can be their best . Hyatt\'s portfolio includes more than 1,250 hotels and all-inclusive properties in over 76 countries across six continents. The company embraces all cultures, races, ethnicities, genders, sexual orientations, ages, abilities, perspectives, and ways of thinking . R anked Fortune\'s \'100 Best Companies to Work For \' and \'100 Best Workplaces for Millennials\', Hyatt\'s company culture is one that empowers every individual to be his or her best, and such authentic connection inspires the way we care for each other and for our guests. Selected Hyatt properties in Malaysia (Hyatt Regency Kinabalu, Hyatt Regency Kuantan Resort, Hyatt Centric Kota Kinabalu, Alila Bangsar Kuala Lumpur) are jointly seeking an experienced marketing and communications specialist with proven leadership abilities for the role of Cluster Assistant Director of Marketing Communications. Background of the Position The Cluster Assistant Director of Marketing Communications is responsible for the development and implementation of marketing communications strategy and activity for the Hyatt hotels under his/her care. This role is responsible for increasing awareness of the hotels - including by leveraging their respective brands and the World of Hyatt loyalty program, as well as driving consumer awareness and preference, and optimizing hotels\' performance. Reporting to the Directors of Sales and Marketing at Hyatt Regency Kinabalu, Hyatt Regency Kuantan Resort, Hyatt Centric Kota Kinabalu, Alila Bangsar Kuala Lumpur, this role is responsible for planning, directing and implementing the properties\' marketing strategies, which include brand awareness initiatives, communications and public relations efforts, partnership and loyalty marketing, social media content marketing, digital and performance marketing as well as F&B marketing. Aside from the hotel teams and other country-level Cluster Marketing Communications leads, this position will also partner above-property colleagues including the Digital Marketing lead for Malaysia and the Field Marketing Communications lead for the sub-region. This role will be a great fit for you if you are an independent self-starter and strategic leader, with a sharp eye for design and flair in creative writing. We welcome you to apply if you are a great team player who enjoys the thrill and responsibility of leading exciting projects in a leading global hospitality company. Major Responsibilities . Responsible for developing, implementing, and measuring the success of strategic marketing communications campaigns in key international and domestic feeder markets, focusing on metrics that matter. Develop, proactively manage and implement the annual cluster marketing plan to include brand, digital, communications and loyalty marketing activities within the budget guidelines. Serve as the brand custodian, ensuring all marketing materials are in line with corporate brand standards and within budget guidelines across all marketing activities. Leading and guiding the hotel teams on crafting compelling stories and content (e.g., photos, videos, events). . Responsible for hotel communications efforts such as strategic hotel messaging for interviews and press releases, copywriting for speeches. . Be accountable for the earned media efforts and lead coverage tracking and reporting of results and impact. . Develop and nurture relationships with top-tier press and influencers and host familiarization visits at the hotels and the restaurants. . Manage external agency resources. . Oversee the development, execution, and performance review of the hotels\' social media strategy, including organic content creation, influencer engagement strategy and paid social media activations. . Initiate and facilitate any cross-promotional exposure opportunities with key stakeholders, including but not limited to, sister properties, above-property teams, third-party organizations, as well as media and influencers. Lead strategic and effective content marketing across all owned and paid channels, including but not limited to brand website, OTAs, social media and partnership programs. . Initiate and drive strategic collaborations between and for the four hotels through joint paid media, campaign activations, partnerships, media relations activities, and community involvements. . Collaborate with cross-functional, country-level and above-property teams for regional and market-level promotions and campaigns, including destination marketing and brand partnership initiatives. . Collaborate with the Digital Cluster Director to plan and implement effective performance marketing strategy and tactics to drive preference and performance for the hotels. . Own the optimization and continuous improvement of paid media channels, including social media advertising, PPC and Display campaigns. . Ensure all paid media ads and content are in line with brand standards. . Manage all media agency and support partner relationships related to performance marketing efforts and ensuring top industry best practices are met. Responsible for the overall reputation management of the hotel and providing guidance to the leadership committee and operations teams on the management of guest complaints. Crafting social media review responses and effectively managing any online complaints and issues in a timely manner. . Inspire and lead the hotels\' marketing and communications teams to achieve each hotel\'s goals. . Mentor and support team members on their career development . Provide counsel and serve as the main liaison for key stakeholders, including but not limited to, above-property teams, hotels\' Leadership Committee as well as direct reports, with regard to branding, digital and performance marketing, social media, marketing communications, public relations and partnership requests. Qualifications Preferred Experience & Qualifications . Bachelor\'s degree in Communications, Marketing, or other related major. . Minimum 7 years\' experience in the communications, marketing communications, public relations or related professional areas. . Minimum 3 years\' experience leading a communications/marketing/public relations department or team. . Hospitality marketing, or public relations/advertising agency experience is preferred. . Experience in media relations and publicity for consumer brands is a plus. . Experience in e-commerce and performance marketing knowledge will be an added advantage.

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