Job Description

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Role Proficiency: Able to work under close supervision of teams and leadership meeting deadlines. Comfortable interacting and asking questions to all levels of the organization. Have the ability to proactively raise issues or questions. Awareness of UST Global\'s structure and offerings necessary. Excellent verbal and written communication skills

Outcomes: * Constantly monitor and analyze trends across industry domains and technology areas.

• Perform customer and market research analyzing and interpreting; while identifying patterns and solutions specific to Industry domains and technology areas.
• Perform other duties as assigned or requested.
• Support the mission vision and culture of the organization and the UST brand by generating positive communication in internal and/or external media (and in all social media channels).
• Create visibility for the unique UST organizational and employee culture as well as relay compelling stories about our offerings across the portfolio.
• Collaborate on designing brand narratives and stories for all types of media from traditional to digital; for all types of influencers including social governmental think-tank and other global thought leaders.
• Collaborate with UST Global marketing teams and leadership to develop and coordinate advertising marketing and promotional plans across the portfolio and for recruiting needs.
• Manage end to end consistent external communication in line with organizational brand and marketing strategies while creating a detailed tactical plan and calendar for amplifying each specific campaign through PR and social media channels.
• Analyze measure and track media coverage and sentiment continuously; develop responses capture opportunities and triage issues/crises when needed.
• Working with other team members designing and implementing strategy to grow online influencer base and overall traffic to UST social media channels. Provide analytics around effectiveness to management and leadership team.
• Ensure periodic update of key news on UST social medial channels refining core messaging to ensure consistency in communication across all channels.
• Monitor for any UST branding or messaging violations in social media channels

Measures of Outcomes: * Prospect list count/growth

• Adherence to marketing processes
• Defined productivity standards for project
• Training/certificates

Outputs Expected: Technology & Industry Concepts: * Identify and leverage tools and technologies

Project Management: * Deliver projects/initiatives/campaigns on time

on budget and in accordance with requirements

Skill Examples: * Oral and written communications skills including persuasive writing editing and proof-reading; Microsoft Office.

• Proactive with Curiosity to learn.; Understanding of marketing concepts and digital marketing.

Knowledge Examples: * Understanding of different marketing functions.

• Ability to learn business and technology concepts.
• Understanding of different Industry topics.
• Build knowledge of client personas

Additional Comments:

This full time contract role will support the Employee Communications and Employer Brand team. The successful candidate will be involved in meeting global employee communications and employer branding needs, providing copywriting, copyediting, publishing, and communications channels maintenance support. Responsibilities include but are not limited to creating, editing, revising copy, and publishing content on a variety of channels such as emails, digital articles, blogs, web pages, events collateral, social media posts, emails, and more. The ideal candidate for this role: \xe2\x80\xa2 Has a way with words: Express and organize complex information into clear, concise communications \xe2\x80\xa2 Is eagle-eyed: Instantly spot typos, missing punctuation, or grammar mistakes \xe2\x80\xa2 Is tech-savvy: Comfortable with learning and adopting new digital tools and processes \xe2\x80\xa2 Understands the global audience: Adapt/create content for a global and culturally diverse audience \xe2\x80\xa2 Is deadline driven: Deliver quality work consistently, and on time. The role will be mostly remote and the primary mode of communications within the team is through email, Microsoft Teams and meetings. An occasional in-person meeting in the Penang office may be required. Qualifications/Experience: \xe2\x80\xa2 Excellent command of the English language, (both written and spoken) \xe2\x80\xa2 Minimum of a bachelor\'s degree, and 2 - 3 years experience in relevant fields, such as communications, marketing, copywriting, or copy-editing

UST Global