Job Description

At Deloitte, we offer a unique and exceptional career experience to inspire and empower talents like you to make an impact that matters for our clients, people and community. Deloitte offers you a highly inclusive, collaborative workplace and unrivalled opportunities to realize your full potential. We are always looking for people with the relentless energy to push themselves further, and to find new avenues and unique ways to reach our shared goals.

Work you will do

This role sits within the Customer and Marketing (C&M) team of Deloitte Southeast Asia, which is a part of Deloitte that uses technology and creativity to better connect the customer with the business.
Better known as Deloitte Digital, we use emergent technology to imagine, deliver, and run entirely new business futures. We create innovative ventures, digital platforms, and more meaningful experiences.

As part of Marketing and Commerce (M&C), you will work with the team to help our clients optimize their Digital Marketing initiatives, leveraging data, technology and marketing strategy.

You will:

• Design and implement complex multi-wave, multi-channel triggered communications using Adobe Campaign, with coding for versioning (dynamic in email), offers and personalization and Email/Mobile Push Deployment
• Provide and be knowledgeable in "best practices" in campaign development to optimize efficiency and quality of deliverables; implement and support automation for \xe2\x80\x9clights-out\xe2\x80\x9d triggered communications
• Develop and execute multi-channel contact strategies across customer segments touchpoint channels (email, Mobile Push, SMS, social and direct marketing on site), with the goal of engendering loyalty and driving revenue from existing and prospect customers
• From data analyses, develop, test and measure campaign strategies that will drive desired customer behavior
• Lead campaign and program requirement discussions both internally and with clients to gain added insights from the customer data needed to drive strategies, such as understanding of offer responsiveness, content relevancy and communications channel engagement (email, Mobile Push, SMS, social and direct marketing on site)
• Document and communicate campaign strategy and work with campaign execution team and project manager to establish timeline and schedules for implementation and measurement
• Provide insightful, actionable customer analysis to our clients including the development of statistically sound customer targeting and test plans, measurement of their current marketing programs, and providing insight and recommendations for improving the profitably of their marketing programs
• Summarize and present results of campaign strategies to internal and client constituents

Enough about us, let\'s talk about you

If you are someone with:

• A Bachelor\'s Degree in Computing or a related discipline
• Min 2-4 years of experience with enterprise marketing automation tools such as Adobe Campaign/Salesforce Marketing Cloud/Marketo/Braze
• 1-2 years\' experience with database querying tools, languages and analytical platforms supporting database marketing such as Adobe Campaign, SQL
• Familiarity with Web Development
• Deep hands-on experience in multi-channel, multi-wave (trigger) direct marketing operations, strategy, and analysis
• Ability to integrate data to new or existing database structures
• Ability to mine data, using query language(s) to create data for program development support
• Report development experience
• Marketing program forecasting, measurement, and assessment
• Direct marketing program design and customer segmentation
• Ability to analyze, interpret and report on direct marketing campaign results
• Knowledge in statistical modeling techniques and customer scoring
• Knowledge in database discovery, planning, and design

Preferred:

• Experience with Adobe Campaign Standard and Microsoft Dynamic 365 integration
• Experience with Adobe Experience Cloud ecosystem integration
• Good understanding of XML and Java strongly Preferred
• Retail or Direct Marketing experience strongly preferred
• Client and vendor relationship management and consultation

Next Steps
So what are you waiting for? Join the winning team now.

Due to volume of applications, we regret only shortlisted candidates will be notified.

#LI-AZ

Requisition ID: 101639

In Malaysia, the services are provided by Deloitte and other related entities in Malaysia ("Deloitte in Malaysia"), which are affiliates of Deloitte Southeast Asia Ltd. Deloitte Southeast Asia Ltd is a member firm of Deloitte Touche Tohmatsu Limited. Deloitte in Malaysia, which is within the Deloitte Network, is the entity that is providing this Website.

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