Job Description

Company Overview:

Loyang World is a premier online platform specializing in high-quality baking ware molds for home bakers, professional pastry chefs, and culinary enthusiasts. With extensive experience in the baking industry, we have developed a diverse line of baking and culinary products, including baking tools, accessories, and food packaging. Since 2020, our products have consistently met the superior quality and functionality needs of our customers.

At Loyang World, we believe in fostering a collaborative and inclusive work culture where creativity and innovation are encouraged. So, are you passionate in

Content Creator

field? Come join us! We're looking for a creative and motivated candidate to produce engaging short-form content across social media!

Responsibilities:

Develop and manage

monthly content calendars

aligned with marketing campaigns, product launches, and live schedules. Conduct

trend research, competitor analysis, and keyword research

to inform content strategies.

Plan, shoot, and edit

, including videos, product photos, and lifestyle visuals. Create

product-focused and brand-related content

such as tutorials, demos, comparison videos, baking hacks, UGC-style videos, and POV content. Write

captions, hooks, and call-to-actions (CTAs)

that drive engagement and conversions. Edit videos and visuals using tools such as

CapCut, Canva, or similar software

. Schedule and publish content across

TikTok, Facebook, Instagram,

and other platforms based on the approved content calendar. Monitor

content performance metrics

and propose data-driven improvements. Collaborate with the

Marketing and Live Host teams

to create content that supports live traffic and sales initiatives.

Engage with audiences

by responding to comments, messages, and inquiries promptly. Optimize content formats and performance according to each platform's best practices. Ensure all content follows the brand's tone, visual identity, and messaging guidelines.

Requirements

Diploma/Degree

in Marketing, Communications, Multimedia, Creative Production, or a related field.

2-3 years of proven experience

as a Content Creator, Social Media Executive, Video Editor, or similar role. Proficient in

video editing tools

(CapCut, Canva, etc.). Strong understanding of

TikTok and Instagram Reels

trends and content strategies. Comfortable

appearing on camera

and presenting products in video format. Basic filming skills including

framing, lighting, and audio setup

(mobile or camera). Excellent

copywriting skills

for crafting captions, hooks, and CTAs. Creative thinker with a passion for storytelling and content innovation. Able to meet daily content output and deadlines in a fast-paced environment. Strong communication, collaboration, and organizational skills. Able to work

independently and as part of a team

.

Other Employee's Benefits :

Kumpulan Wang Simpanan Pekerja (KWSP/EPF) Pertubuhan Keselamatan Sosial (PERKESO/SOCSO) Employment Insurance System (EIS) Full Attendance Allowance Training Provided Professional Development Opportunities
Job Types: Full-time, Permanent

Pay: Up to RM3,500.00 per month

Benefits:

Free parking Maternity leave Opportunities for promotion Professional development
Work Location: In person