Job Description

Position Overview

The

Content Creator (Live Host) Executive

is responsible for producing engaging live-stream content and digital media that promotes the brand, products, and campaigns of the F&B business. This role combines live hosting, content creation, and social media engagement to enhance brand visibility, customer engagement, and sales conversion across online platforms.

The ideal candidate is energetic, creative, tech-savvy, and passionate about food, social media, and audience engagement.

Requirements

Education:

Diploma or Degree in Mass Communication, Marketing, Multimedia, Digital Media, or related field.

Experience:

1-3 years of experience in live hosting, content creation, or social media management, preferably in F&B, retail, or lifestyle sectors.

Technical Skills:

Proficiency in live streaming tools and platforms. Proficiency in live streaming tools and platforms. Video recording and editing skills (Adobe Premiere, Final Cut, Canva, CapCut, or similar). Basic photography and lighting knowledge.

Soft Skills:

Confident, energetic, and articulate in live presentations. Strong creativity and storytelling ability. Good communication and interpersonal skills. Ability to multitask and adapt quickly during live broadcasts.

Other Requirements:

Comfortable working flexible hours including weekends and evenings for live sessions. Knowledge of social media trends and audience engagement strategies.

Key Responsibilities

Live Hosting & Digital Content

Host live-stream sessions showcasing products, promotions, events, or brand activities on social media platforms (e.g., Facebook, Instagram, TikTok, YouTube). Plan, script, and coordinate live content in alignment with marketing campaigns and brand objectives. Engage with audiences in real-time, answering questions, moderating comments, and driving interaction to increase engagement and conversions. Collaborate with marketing and creative teams to integrate visual and interactive elements into live broadcasts.

Content Creation & Editing

Produce digital content including videos, images, reels, and short clips to support live sessions and social media campaigns. Edit video content for post-production distribution across social media platforms. Maintain a consistent brand tone and style across all live and recorded content.

Audience Engagement & Performance Tracking

Monitor live session metrics (viewership, engagement, click-through, conversion) and report results to the marketing team. Provide insights and suggestions for improving content performance and audience reach. Respond promptly to audience feedback and manage online community interactions.

Collaboration & Coordination

Coordinate with outlets, chefs, and product teams for accurate product presentation during live sessions. Work with marketing and creative teams for campaign planning, visual direction, and promotion schedules. Stay updated on social media trends, live streaming techniques, and interactive digital marketing strategies.
Job Type: Full-time

Pay: RM1,500.00 - RM3,500.00 per month

Benefits:

Flexible schedule Health insurance Opportunities for promotion Professional development
Work Location: In person