Job Description

JOB OVERVIEW

The Content Creator (Digital & UI/UX) is responsible for executing high-quality, performance-driven content and front-end assets to support lead generation, brand awareness, and conversion across Mindful Solutions' multi-brand ecosystem (eLearningMinds, Asia Learn Hub, UpskillingMinds).

This role focuses on hands-on execution across content creation, landing page support, and basic UI/UX optimisation. The position ensures that marketing assets are not only visually consistent but also conversion-focused, user-friendly, and aligned with campaign objectives. The role operates within established strategies and works closely with the Marketing Manager and Marketing Executive to deliver measurable outcomes

KEY RESPONSIBILITIES AND DUTIES

Plan, execute, and maintain content calendars across multiple brands, ensuring timely delivery aligned with campaign timelines and business priorities. Create and edit multi-format content including: Short-form videos (Reels, YouTube Shorts) Long-form videos (YouTube, webinars) Static visuals, infographics, blogs, and email marketing creatives Design and produce marketing visuals such as landing page sections, social creatives, case studies, sales decks, brochures, and event promotional materials using Canva and Adobe Creative Suite. Support landing page execution and optimisation, including layout structuring, visual hierarchy, CTA placement, and content flow to improve conversion rates. Apply basic UI/UX principles to improve usability and user journeys across landing pages, forms, and marketing touchpoints. Perform basic front-end content updates using no-code tools or basic HTML (e.g. text edits, image replacement, section adjustments), without involvement in back-end development. Track and analyse content and landing page performance metrics (engagement, CTR, conversion rate) and recommend improvements based on data.

CORE COMPETENCIES REQUIRED

Visual & Multimedia Content Creation

Demonstrates strong execution skills in visual design and video editing using Canva, CapCut, and Adobe Creative Suite.

Landing Page & Conversion Awareness

Understands how content, layout, and CTA placement influence user behaviour and conversion performance.

UI/UX Fundamentals

Applies basic UI/UX principles such as clarity, hierarchy, consistency, and usability in marketing assets.

Basic Front-End & No-Code Execution

Capable of making simple HTML edits and managing front-end changes using no-code platforms without developer dependency.

Execution Ownership & Reliability

Delivers work accurately, on time, and according to defined briefs, guidelines, and campaign objectives.

QUALIFICATIONS OR REQUIREMENTS

Required:

Diploma or Degree in Marketing, Mass Communication, Multimedia, Graphic Design, Digital Media, or related field. 1-3 years of hands-on experience in content creation, digital marketing, or front-end marketing execution. Proficient in Canva, CapCut, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro). Working knowledge of landing page structure, UI/UX fundamentals, and conversion best practices. Basic understanding of HTML and experience with no-code or low-code front-end tools. Strong copywriting and communication skills in English and Bahasa Malaysia. Ability to track and interpret basic performance metrics (engagement, CTR, conversion rate). Portfolio or samples of previous work (content, landing pages, visuals, videos).

Preferred:

Exposure to SEO fundamentals and landing page optimisation. Experience working with CMS, marketing automation tools, or CRM-integrated landing pages. Experience supporting webinars, events, or campaign launches. Comfortable working in a fast-paced, multi-brand, performance-driven environment.
Job Type: Full-time

Pay: RM2,200.00 - RM2,500.00 per month

Work Location: In person