Job Description

• Education: A bachelor\'s degree in marketing, communications, journalism, or a related field is typically required. Additional coursework or certifications in content marketing or digital marketing are advantageous.
• Experience: Min of 3 years\' experience in content marketing, copywriting, or related roles is highly desirable. Candidates should have a portfolio or samples showcasing their content creation skills, such as blog posts, articles, social media content, and multimedia content. Experience with SEO, keyword research, and content management systems is also beneficial.
• Excellent written and verbal communication skills, with a strong command of grammar, style, and tone.
• Proficiency in content creation and storytelling across various formats, including blog posts, articles, social media content, videos, infographics, and podcasts.
• Knowledge of content marketing principles, strategies, and best practices.
• Familiarity with SEO and the ability to conduct keyword research, optimize content, and improve search rankings.

• Develop and implement a comprehensive content marketing strategy aligned with the organization\'s marketing objectives and target audience.
• Create high-quality and engaging content across various formats, including blog posts, articles, social media content, videos, infographics, and podcasts.
• Conduct keyword research and utilize SEO best practices to optimize content for search engines and improve organic visibility.
• Collaborate with cross-functional teams, such as designers, videographers, and subject matter experts, to create multimedia content that supports marketing goals.
• Manage content distribution channels, including the organization\'s website, blog, social media platforms, email newsletters, and external content platforms.
• Monitor content performance using analytics tools, track key metrics, and generate reports to measure the effectiveness of content marketing efforts.
• Continuously research and analyze industry trends, competitor activities, and audience preferences to develop relevant and targeted content ideas.
• Ensure brand consistency and voice across all content assets and channels.
• Engage with the audience through comments, social media interactions, and content sharing to foster brand loyalty and drive engagement.
• Collaborate with the marketing team to integrate content marketing with overall marketing campaigns and initiatives.
• Stay informed about changes in content marketing trends, emerging technologies, and best practices, and implement innovative approaches to content creation and distribution.
• Identify content promotion and amplification opportunities, such as influencer partnerships, guest blogging, and content syndication.
• Maintain a content calendar and editorial schedule to ensure consistent and timely content delivery.
• Stay informed about industry regulations, copyright laws, and ethical considerations related to content creation and distribution.
• Collaborate with internal teams and subject matter experts to gather information, conduct interviews, and ensure the accuracy and relevancy of content.
• Stay up to date with developments in content management systems and other content creation tools.

• Full-Time Position (Permanent Employee)
• 5 Working Days / Week
• Medical Benefit (Medical Claim)
• Paid Leave (Annual Leave, Medical Leave)
• EPF, SOCSO, EIS

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