Job Description

Zeal Group of Companies (collectively Zeal Group) is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology. We are a people focused business and our team of 400+ professionals globally are dedicated to maximizing the success of our employees and customers. Headquarter is located in the UK with global presence in 12 countries across Asia, Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume in an average of USD 100B executed by 100,000 retail investors, professional traders, and financial institution clients
RESPONSIBILITIES Social media

• Write content for WeChat, Weibo and other platforms predominant in China
• Write social media content - short-form and long-form - in Chinese
• Write Chinese script for Youku videos
• Write Chinese script for Douyin
• Write Chinese script for video ads
• Write catchy creative copy in Chinese - creative copy includes:

• Thumbnail copy o Social creative copy
  
• Article featured image copy
• In-article image copy
• Media buying image copy
• In-video copy

• Write short-form copy and long-form content for email in Chinese
• Write copy and content based on the stage of customer journey
  

• Research industry-related topics (combining online sources, interviews, and studies)
• Write long-form Chinese SEO articles for the website
• Able to generate content with a high readability factor
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers\xe2\x80\x99 needs and gaps in our content and recommend new topics
• Update website content as needed
• Prepare well-structured drafts using Content Management Systems
  

• Write Chinese PR articles for the website and the publishers
• Write news update articles in Chinese
  

• Able to proofread all the text in Chinese
• Proofread writing tasks from other content writers
• Proofread and edit blog posts before publication
  

• Work with other teams and departments wherever Chinese content is required.
• Able to follow briefs to fulfil specific content requests
• Submit work to editors or other content writers for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Write clear marketing copy to promote our products/services
  

• Able to follow brand and tone-of-voice guidelines
• Ensure all-around consistency (style, fonts, images, and tone)
• Able to augment writing using AI
  

• Translate content in Chinese language
• Rewrite, or localize content from English to the Chinese language

• Understanding grammar rules and how to construct clear sentences
• Being mindful of things like flow, readability, and sentence variety
• Computer literacy, as content writers use computers to create projects and to communicate with their team
• An understanding of SEO best practices on Baidu and Google
• The ability to cooperate with other writers and editors to complete projects
• The ability to give feedback on writing projects
• Ability to understand what content or copy works on which platform
• Providing feedback and insights on the content types

• Medical Benefit
• Optical Benefit
• Life Insurance
• Quarterly Performance Bonus
• Work From Home (Wednesdays)
• Work From Home / Anywhere Policy (T&C applies)