Job Description

Job Title: Copywriter

:

Part of Dentsu Group, Dentsu International is a network designed for what\xe2\x80\x99s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International\xe2\x80\x99s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

:

As a Copywriter, write clear, concise copy for ads and marketing materials. Work closely alongside web and graphic designers to ensure their message is clear, whether in an email inbox or a website landing page.

Key responsibilities:

• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director

Qualifications:

• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Strong research skills

#LI-DA1

#LI-HYBRID

Location: Kuala Lumpur

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

Dentsu International