Job Description

Introduction
Our IBM Partner Ecosystem Marketing Managers are responsible for knowing the Ecosystem across all go-to-market (GTM) motions (Build, Re-Sell, Service), the offerings and the market trends - what's important to whom and why and how IBM, Business Partners, and the Value-Added-Distributors (VADs) together can uniquely drive the IBM business.
Your role and responsibilities
As the Country Ecosystem Marketing Manager, you will play a pivotal role in connecting the dots between IBM's Marketing Teams, the Ecosystem Marketing Teams, and our Business Partners.
Your primary mission is to unlock the full potential of our partner ecosystem, ensuring seamless alignment, engagement, and activation across three critical areas:
Partners as a Route to Market

• Drive partner co-marketing success by strategically aligning the right partners to the right tactics and audiences.
• Leverage tools and programs, such as joint business development activities and co-marketing funding/initiatives to optimize partner impact.

Partners as an Audience

• Position our partners as a key audience in go-to-market strategies.
• Involve partners in product launches and activate them during the execution of major marketing campaigns.

Partners as an Asset

• Celebrate and showcase partner success in marketing efforts, including sharing partner stories, featuring partners in events (IBM-hosted and third-party), and developing standout content assets and activations.

Key Responsibilities:
As part of our Partner Ecosystem Marketing Team, you will:

• Serve as the central point of contact for all partner go-to-market motions (Build, Sell, Service) for the country.
• Analyze and leverage ecosystem insights to craft strategies that align offerings, partners, and market trends.
• Drive global/regional initiatives spanning recruitment, partner activation, and demand generation.
• Collaborate across teams to ensure consistent execution of marketing efforts that highlight the unique value delivered by IBM, Business Partners, and Value-Added Distributors (VADs)

Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise

• Ecosystem Knowledge: Strong understanding of the partner go-to-market model and the ability to navigate complex ecosystems.
• Marketing Programs: Experience designing and executing impactful marketing programs with business partners.
• Collaboration: A team-oriented mindset and ability to work effectively across multiple stakeholders.
• Communication: Fluent in spoken and written English, with excellent storytelling skills to convey complex concepts effectively.
• Preferred technical and professional experience
• Geography Experience: Previous experience working at a regional or market level, driving localized marketing strategies.
• B2B Partner Marketing: A proven track record in B2B partner marketing, especially within the technology sector.
• Marketing Execution: Strong background in executing end-to-end marketing campaigns and initiatives.

YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title
Country Ecosystem Marketing Manager
Job ID
22599
City / Township / Village
PETALING JAYA
State / Province
Selangor
Country
Malaysia
Work arrangement
Onsite
Area of work
Enterprise Operations
Employment type
Regular
Position type
Professional
Travel required
Some travel may be required based on business demand
Company
(0088) IBM Malaysia Sdn. Bhd.
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No