Job Description

:Location: Remote work, can be based anywhere in MalaysiaContract type: 12-month contract (with potential to extend), international contractor agreement, no benefitsHours: 37.5 hours per week, flexible working around core meetingsPay rate: US$9.00 - US$12.00 per hour (dependent on experience)Hiring Manager: Rocio CasaresRecruiter: Charlotte HarrisAre you a Primary teacher with a strong understanding of China\'s private education landscape?Do you have a vision for helping those who teach in China\'s private and international schools?As Twinkl continues to evolve and expand its reach in the private education sector in China, we are seeking a dedicated Country Manager to play a pivotal role in positioning us as the leading provider of English educational resources in China.We\'re looking for a dynamic leader with a deep understanding of China\'s private education sector, with a keen eye for market needs. You\'ll be well-connected in the education sector, passionate about supporting educators, and adept at leading teams. Mastery in marketing and social media is essential for increasing our brand presence, while your entrepreneurial mindset and educational expertise will drive strategic product development.This role demands quick thinking and strategic planning to navigate the evolving education landscape effectively.Key Responsibilities:Educational Leadership and Market Understanding:

• Demonstrate a deep understanding of the private education landscape and the evolving needs of private educators and learners in the Primary education sector.
• Forge strong relationships with decision-makers and educators across the country, positioning Twinkl as the go-to resource provider.
• Develop segment-specific strategies that align with Twinkl\'s overarching goals, leveraging insights into market needs and trends.

Product development:

• Lead the development and improvement of resources designed for educators in private schools in China.
• Lead a team, motivating them to excel and encouraging innovation and teamwork.
• Use your entrepreneurial mindset to find new opportunities, lead important projects, and drive Twinkl\'s growth forward.

Marketing and Brand Awareness:

• Use your expertise in marketing and social media to boost Twinkl\'s brand awareness and connect with our target audience effectively.
• Build relationships with local organisations and influencers to broaden our brand\'s reach and credibility in the market.
• Strategically highlight Twinkl\'s products to align with educators\' needs.
• Analyse marketing data to assess campaign success and refine strategies as needed.

Business Growth and Performance:

• Achieve revenue targets, new customer acquisition goals, and other key performance indicators.
• Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.
• Provide regular reporting on market performance and progress towards business objectives.

Requirements:To success in this role, you will have a combination of the following:

• Thorough knowledge of the Chinese private education market and customer needs.
• At least 3 years experience teaching in primary private school settings in China.
• Understanding of marketing and social media platforms in China, with a focus on increasing brand engagement and driving user acquisition.
• Excellent written and verbal Mandarin skills.
• Excellent written and verbal English skills.
• Entrepreneurial mindset with a proactive approach to problem-solving.
• Strong decision-making skills and ability to seize opportunities.
• Commercial acumen with a strategic mindset and risk-taking ability.
• Excellent leadership and team management skills, with the ability to inspire and motivate teams to achieve excellence.
• Highly organised with a focus on execution and results.
• Passion for education and a commitment to Twinkl\'s mission of supporting those who teach.

Our recruitment process:If your application is successful, you will be invited to the following stages: * A screening call with the recruiter - this will be a video call in English via Google Meet to discuss your experience and the role.

• A pre-interview task - a writing task via Google Slides about your market knowledge
• A video interview with the hiring team - a 1-hour maximum interview video call via Google Meet, held in English

Benefits:This is a freelance international contractor position and the contract will not offer benefits.However, in return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.Here are a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming, and supportive culture. We believe work should be fun and always put people before the process.
• Flexible working with opportunities to work from home.
• Diversity, inclusion, and belonging.
• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl\'s Management Scheme, commercial awareness training, leadership coaching quads, career chats, and mentoring.
• Collaboration across continents! You\'ll plug into a global team working to help improve the lives of educators around the world.

Twinkl is proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to building an inclusive workplace for all. If you require a reasonable adjustment to the recruitment process to enable you to demonstrate your ability to perform the job requirements, you will be provided with an opportunity to share this with us at the beginning of the recruitment process.

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