Job Description

Job Summary:

We're looking for a creative thinker who knows how to write with heart and purpose, someone who can turn ideas into stories and stories into campaigns that connect with people. As our Creative Writer, you'll shape how our brand speaks and feels across every touchpoint, from witty social captions and punchy ad copy to emotionally charged campaign storytelling. You'll work closely with the Creative Director and creative team to craft content that's bold, relevant, and unforgettable.

Roles & Responsibilities:

Collaborate with the Creative Director, creative team and marketing managers to plan, brainstorm, and develop content strategies that align with campaign objectives and key visuals (KVs). Write clear, engaging and original content in English (primary) and Bahasa Malaysia (secondary) for social media, websites, videos, EDMs, ads, event materials, and more. Develop story-driven campaign messaging that brings ideas to life across digital, on ground, and experiential channels. Create content for high-volume campaigns, including up to 20 social posts, 20 GDN ads, 3 EDMs, and multiple event collateral pieces within tight deadlines. Adapt writing tone and style based on campaign direction, from fun and conversational to inspiring and emotive. Work hand in hand with designers to ensure words and visuals complement each other seamlessly. Conduct research and stay tuned to culture and trends to ensure content feels authentic, timely, and relatable. Optimize digital content for engagement, reach, and SEO performance. Proofread and refine all written materials to maintain clarity, consistency, and brand tone. Stay updated on creative, social, and storytelling trends, especially within campaign, event, and experiential marketing spaces.

Required Experience:

Minimum 3 to 5 years of experience in creative writing, content, or copywriting roles, preferably in an agency or fast-paced creative environment. Excellent command of English, with the ability to write and adapt in Bahasa Malaysia when needed. Strong conceptual and storytelling skills; you know how to turn ideas into narratives that resonate. Able to write in different voices and tones to fit diverse campaigns and audiences. Deep understanding of social media culture, short-form storytelling, and digital engagement. Highly organized, efficient, and comfortable juggling multiple deadlines. Collaborative, proactive, and confident in contributing creative ideas during brainstorming and planning sessions.

Working Conditions:

This position will based at our HQ office in Section 33, Shah Alam. Working days are Monday to Friday, 9am to 6pm. The candidate should prepared for flexibility when required, including working extra hours, weekends and public holidays, to ensure the successful execution of time-sensitive initiatives. The candidate will be required for outstation or international travel as and when required for Big Bad Wolf events.
Job Types: Full-time, Permanent

Work Location: In person