Job Description

We are looking for a

CRM & Database Marketing Specialist

to spearhead our customer relationship and database initiatives. In this role, you will manage our database architecture, improve data quality, and design targeted CRM campaigns that maximize engagement, retention, and customer lifetime value.

Key Responsibilities:

Develop and execute a comprehensive

CRM strategy

to strengthen customer engagement and loyalty. Manage and maintain customer database accuracy, ensuring

data integrity, consistency, and security

at all times. Perform

in-depth database segmentation and analysis

to identify key customer trends, behaviors, and opportunities. Design and implement CRM-driven campaigns to enhance

customer retention, reactivation, and cross-selling opportunities

. Collaborate with automation and digital marketing teams to ensure CRM workflows integrate seamlessly with other channels. Continuously monitor CRM and database performance to

minimize unsubscribe rates

and maximize active engagement. Conduct

data enrichment and cleansing activities

to improve database quality and reduce inactive contacts. Provide actionable insights and

regular reporting

on CRM performance, campaign effectiveness, and customer engagement metrics to top management. Work closely with IT/data teams to ensure the CRM system is scalable, secure, and aligned with business objectives. Contribute to the design and implementation of

personalized customer journeys

, leveraging CRM insights to enhance customer satisfaction. Support ad-hoc CRM and database-related projects, ensuring flexibility and adaptability.

What We're Looking For:

Solid experience in

CRM strategy, database management, and customer lifecycle marketing

. Proficiency in CRM platforms such as Salesforce, Zoho, HubSpot, or similar. Strong

data analytics skills

, with the ability to translate raw data into actionable strategies. Understanding of

email deliverability best practices, data privacy, and compliance regulations

. Added advantage: Experience in integrating CRM with automation and digital marketing campaigns.
Job Type: Full-time

Pay: RM4,500.00 - RM5,500.00 per month

Benefits:

Dental insurance Health insurance Maternity leave Opportunities for promotion Professional development Vision insurance
Work Location: In person